Ahead of Gitex, Mitel continues its growth by adding new sales & marketing offices in Riyadh

The timely decision is a deliberate pre Gitex action to reflect its further commitment to the Kingdom. The intended new hub is a state-of-the-art office designed to meet the needs not only of its current employees but also of those based in the region. Mitel's Saudi new location brings together the core solution and support elements from all Mitel channel partners and Mitel global alliances in KSA such as HP, Marconi, Microsoft and March Networks.

"The opening of Mitel's new operation in Riyadh demonstrates Mitel strong commitment to the Saudi market at a time when Saudi Arabia has attracted more than 65 billion riyals in investment during the first half of 2005 alone, according to the General Saudi Investment Authority (Sagia). The projection of approved projects for Q2/Q3 is worth 41 billion riyals compared with projects worth 867 million riyals during the same period last year, an increase of 4,596 per cent. - One can only respect such market dynamics and aim to be part of it particularly when VoIP, Broad Band and mobility are becoming a requirement to facilitate the growth'' said Hisham Amili, Mitel GM, GCC.

"In the 30 years since Mitel 1st entered the Saudi market with its 'SX' series of CPE's, we have developed a strong appreciation for the Saudi culture and its regional diversity across the vast geography. Mitel office in the Kingdom's central region will serve initially as Sales & Marketing point of presence with support and training facilities are planned to follow soon'' Mr. Amili added.

"The Saudi operation will also allow Mitel to maximise on its regional resources and combined resource pools from our regional hub in Dubai Internet City," explained graham Bevengiton, Mitel MD, EMEA. "We are delighted and proud to be able to get closer to the Saudi end users. We will extend our VoiP expertise to all sectors, segments and verticals."