Indonesia Solo Exhibition - an ideal platform for launching new Indonesian products and services in the Middle East

In the last two editions, the exhibition witnessed the regional launch of several new Indonesian products and services.

In fact, many Indonesian companies consider the ISE the most suitable platform for penetrating the Middle East markets. Like in the past, this year too, visitors to the ISE can expect to come across several new Indonesian products and services. It is therefore not surprising that the ISE over the years had established itself as a regional sourcing hub for quality Indonesian products at an affordable price.

One such product that will be launched at ISE 2005 is Noni Tea, a dietary supplement and health drink, manufactured by Indonesia's Jamu Puspo.

Jamu Puspo is a Jakarta-based herbal medicine company. It is a part of Puspa group of companies, with over 40-years of experience in pharmaceuticals, and is an extended-arm specializing in herbal extracts and herbal-medicine.

Noni Tea is an invigorating blend of Noni Fruit (morinda citrifolia) with green tea and stevia leaf.

Sharjah-based Assirat Trading, the exclusive Middle East agent and importer for the product, will be unveiling this unique health drink and dietary supplement during the five-day ISE.

Extracted from Noni fruit, the drink will be initially available in two flavour- Jasmine and Lemon.

Originally native to the Pacific islands of Tahiti (French Polynesia), the herb morinda citrifolia (better known as noni), is a distinctive-smelling tropical plant that now grows wild in other parts of the region, including Hawaii, New Zealand, and Australia.
For more than 2,000 years Polynesian folk healers and others, who became familiar with the fruit-bearing plant, have valued it highly as both a food and healing agent.

Traditional healers claim that the fruit can be eaten or consumed as a juice, or added to basic recipes, for the purposes of warding off arthritis, rheumatic disease, the effects of aging, tuberculosis, and a variety of other ills.

According to Dr. Ali Al Shoura, General Manager of Assirat Trading, Noni Tea, which has been classified as a dietary supplement, would be made available in Pharmacies, Health Clubs, Health food shops and hypermarkets across the Middle East.

"Initially Noni Tea would be available only in the UAE but within a month it would be available in other GCC states. We are also holding negotiations for appointing dealers in Syria, Lebanon, Jordan and Sudan," said Dr. Shoura.

The ISE 2005 concludes at Expo Centre Sharjah on September 23, 2005. The ISE 2005 is open exclusively for trade on September 19 and 20 from 10 am to 1 pm and from 4.30 pm to 9.30 pm and again on September 21 and 22 from 10 am to 1 pm. For the general visitors, the event is open from September 21 to September 23 between 4.30 pm and 9.30 pm. Children under 16 are not allowed in the halls.