Fusion's Efonica branded VoIP service to offer free worldwide calling during Gitex 2005

Gitex 2005 attendees will also experience free trials of Efonica's new advanced features and functionalities including VoIP Callgate and SMS Callgate. Inside the Gitex halls, Efonica will be offering more than 6,000 prizes to visitors through its scratch and win promotion.

'Having participated in GITEX for the 3 previous years, where the results were very rewarding and many of the contacts fruitful, we have high hopes for this year's event,' said Ibrahim Choueiry, Efonica Director of Worldwide Sales. 'We recognise that allowing visitors to physically test the quality of the phone lines abroad is essential in revealing to potential customers that Internet Telephony offers as much as a normal telephone call; as such the demonstrations will prove to be invaluable.'

Fusion focuses on delivering carrier grade Efonica VoIP and other Internet services to, from, in and between the emerging markets worldwide. Products include IP Phone to Phone, PC to Phone, VoIP Calling Cards, WebCall, Internet Access and IP Video. Fusion has developed Efonica VoIP services and customized hardware devices to meet the specific needs of consumer and corporate customers within these markets. Additionally, Fusion offers customized geographic pricing and service plans addressing the needs of specific countries and regions in which it operates. The Efonica product line will expand dramatically this year to include a comprehensive range of advanced VoIP products and applications including hosted PBX, enhanced networks, voice VPN, and a complete line of Fusions own state-of-the-art VoIP hardware devices. With a simple-to-use customized Fusion-manufactured hardware device, such as an ATA or IP phone, and a broadband or dial-up connection to the Internet, Fusion's corporate and consumer customers have the ability to call anywhere around the world. Fusion enables them to experience high quality, reduced cost, and a full range of advanced features and functionalities.

Fusion acquires telecommunication and VoIP licenses and establishes strategic partnerships with local organizations in the emerging countries where it conducts business. In select markets, Fusion will establish local infrastructure, including VoIP and Internet facilities, sales and technical staff, and office locations. Fusion`s in-country approach ensures a high level of local customer service. Over the last seven years of operation, Fusion has invested significant capital in its network and back office infrastructure, allowing it to offer a turnkey carrier grade VoIP platform that enables Fusion and its partners to rapidly enter new markets with compelling VoIP service offerings and world class customer support.

Efonica will be demonstrating its products and services at Gitex 2005 in Hall 5 under the slogan "Hear the Difference". Fusion is exhibiting at Gitex 2005 to demonstrate its superior suite of service offerings and increase Efonica's regional presence through signing new distribution partners.