Dollar Rent A Car to capitalize on unprecedented tourism boom in Abu Dhabi

To meet the increasing demand for short-term vehicles, Dollar Rent A Car has opened a branch office in the capital on Defense Road, it was announced today, offering high-quality transportation solutions to meet the varied needs of residents, tourists and visiting businesspeople.

The rental fleet available at the new office will consist of premium brand vehicles from Japanese, American and European manufacturers.
"This new opening in Abu Dhabi's commercial district is a key step in Dollar Rent A Car's strategic expansion plan for the Emirates. With this new office, we now offer the largest, most comprehensive selection of rental vehicles in the capital," said Sumit Chopra, general manager, Dollar Rent A Car.

"All operational matters will be handled by the branch manager at the new outlet while key functions will be overseen by the well-established head office in Dubai, sharing expertise across the two cities," he added.

Ahmed Sultan has been appointed branch manager at the new outlet and will be in charge of daily operations. Previously, Sultan was sales and marketing manager at Thrifty Car Rental in Kuwait where he was responsible for strengthening ties with customers and expanding Thrifty's presence. Under his guidance, two new outlets were opened in Kuwait City and fleet size grew by more than 75 per cent.

"Ahmed's long and varied career in the travel and tourism industry has equipped him with the skills and knowledge necessary for the task at hand, leveraging Dollar's existing reputation in the Emirates and ensuring that the success we have enjoyed in Dubai and Sharjah is repeated as we expand in the region," added Chopra.

Fully-operational Dollar Rent A Car outlets can already be found throughout Dubai on the Sheikh Zayed Road, Bur Dubai, Deira, Karama, Hamriyah Free Zone, and the Dubai International Airport-Terminal 1 and Terminal 2. Dollar's fleet in the UAE is now close to 1200 vehicles.

"Ensuring a safe and enjoyable rental experience remains our top priority .With a highly dedicated team, offering quality car rental services and value for money, and the support of the Dubai office, this new outlet is poised for success," added Sultan.

In addition to expansion within the UAE, Dollar also intends to appoint new franchisees in Qatar, Kuwait, Oman, Saudi Arabia, Lebanon and Jordan to meet their growth targets in the coming months.