3COM signs Kingdom Of Saudi Arabia distribution deal with Redington

The terms of the deal call for Redington to stock 3Com's full product portfolio and use its extensive reseller network to drive uptake of 3Com's cutting-edge networking technology.

"Redington is one of the region's leading channel partners and has a strong, direct presence in Saudi Arabia," said Wael Fakharany, regional manager, 3Com Middle East.

"3Com decided the time was right to enhance its coverage in the Kingdom as demand for networking technology is on the rise among both enterprise and SMB customers. This agreement allows us to service this growing market with an established, reputable channel partner that enhances our value proposition."

Through Redington, 3Com has access to more than 300 resellers around the Kingdom. This increased channel penetration raises awareness for its secure converged network offering.

"3Com's Secure Converged Network offers organizations of all sizes the most comprehensive protection against all security threats while providing the very latest networking capability. We expect Saudi Arabian organizations to register strong interest as businesses look to update their network," continued Fakharany.

"In addition, as 3Com continues to release innovative products - with Redington on board, organizations in KSA can look forward to having easy access to 3Com's new technology and superb after-sales service."

As one of the region's leading IT distributors, Redington covers 33 countries across the Middle East and Africa. With offices in Jeddah, Riyadh and Khobar, Redington has one of the Kingdom's largest networks and guarantees next day delivery of 3Com products anywhere in the country.