Centrepoint to open at Mall of the Emirates on Wednesday

Called Centrepoint, the new store will be the largest non-food store in the mall and at 140,400 square feet, the equivalent of 66 tennis courts, will occupy seven per cent of the mall's total floor space.

Vipen Sethi, Group Director - Finance of the Landmark Group, says: "Centrepoint will redefine the spirit of shopping. It will offer the same great value for money in a visually exciting destination for the whole family to enjoy."

Centrepoint features a completely new brand identity, upgraded store design and shop fit outs and value-added customer service elements. Other Centrepoint stores will open on Trade Centre Road next to the Burjuman Centre in October this year, at Al Jimi mall in Al Ain in December, and a massive 215,000 square foot store next to Marina Mall, Abu Dhabi Breakwater, in March 2006. By the end of next year there will be approximately 46 Centrepoint stores operating across the GCC & Jordan.

Centrepoint at Mall of the Emirates will be at the heart of 'New Dubai' and will cater to, amongst others, the rapidly growing residential centres like The Hills, Barsha, Jumeirah Lake Towers and Jumeirah Islands.

Centrepoint will be housed over two floors at Mall of the Emirates with Home Centre being positioned on the upper floor.

Separate zones within Centrepoint will be devoted to popular brands of fashion apparel from Splash and stylish footwear from Shoe Mart. A huge variety of home décor and furnishings from Home Centre will compliment the wide range of accessories, object d'art and beauty products from Lifestyle, and everything for babies and children from Babyshop.

Centrepoint will be positioned as: "A fashionable international shopping destination that gives a unique experience and has something for the entire family. The Centrepoint identity is an umbrella brand that has been designed to reflect the dynamism and diversity of the brands it represents," said Sethi.

Located at Interchange Four on Sheikh Zayed Road, Mall of the Emirates will be one of the five largest malls in the world and will feature a 14-screen Cinestar complex and all the requisite facilities of a great mixed-use project like a 5-star hotel, The Magic Planet, the new Dubai Community Theatre and Arts Centre, and the eagerly awaited Ski Dubai snow park.

The Landmark Group, founded in 1973 with a single shop in Bahrain has grown into one of the largest retail organisations in the GCC and is expanding rapidly in India. It currently operates 400 stores across the region and has recently started operations in Jordan.
In addition to its retail sector, the group has also diversified into leisure, food, hotels and electronics and has created a comprehensive infrastructure, including its own logistics and distribution division, to support its retail operations and other businesses.