Sony Ericsson banners 3G mobile technology at GITEX 2005

Sony Ericsson executives are, however, confident the K600i and the Z800i will impress mobile enthusiasts the most.

The K600i created a huge buzz at the 3GSM World Congress in Cannes, France this year. Both technology experts and consumers found the sleek, eye catching design and its high quality video telephony, a 1.3 Mega Pixel camera and fast download capabilities a cut above the rest.

"The K600i has an aluminium finish which gives it a classic and stylish look. Behind the good looks lies the true strength and appeal of the K600i - its functionality and superior technology," said Husni Al-Assi, General Manager, Sony Ericsson Middle East and Africa

The 3G device is the same size and weight as existing 2G handsets, whilst still delivering the full performance and possibilities of 3G networks. It is easy to navigate, enabling users to fully utilise the phone's varied features.

The K600i's intuitive dual front camera/phone design makes the handset vertical when it's a phone, and horizontal when it's a camera and the fully featured 1.3 mega pixel camera includes an active lens cover for swift activation and extra protection.

The K600i offers a suite of business applications to handle personal information management and PC-synchronization via USB, making it the ideal executive worktool, providing business efficiency with high speed access.

The world of application that the phone delivers - from exciting mobile content to video calling and personal creativity - are featured in crisp, clear images on a large, 1.8 inch TFT colour screen.

For mobile phone users trying to get to grips with video telephony, handling video calls is done in just a few clicks with the use of the direct video telephony button.

The K600i It also offers the latest colour animations and 3D games, including the pre-loaded popular Vijay Singh Pro Golf 2005 in 3D from Gameloft.

High quality audio coupled with an FM radio and the ability to import full track music downloads to the phone makes the K600i a quality music player and ideal companion for travelling, the gym or simply relaxing. And for those keen to personalize their phone and show their creative flair, a host of personal creativity tools allow them to personalize ring tones, wallpaper, still shots and video footage in new, inspiring ways.

Sony Ericsson is also presenting the Z800i, the latest addition to its growing portfolio of 3G UMTS products at GITEX. The Z800i, with its fast and easy data access and strong feature-set, is a serious productivity tool that will appeal to heavy mobile users who appreciate efficiency and style. It takes full advantage of all new services made accessible by mobile broadband networks like video telephony, in addition to music and video streaming and download.

With the Z800i, consumers can experience the effortless high-quality mobile imaging for which Sony Ericsson is renowned. The 1.3 mega pixel Motion Eye™ rotating camera features 4x digital zoom and can be started with just one press of the dedicated camera button. With a second press, an image is captured. It is then ready to be sent off as e-mail, MMS or locally over Bluetooth™, infrared or USB cable.

"With its steadily growing iconic status and wide global appeal, we are very confident that the K600i and the Z800i will be well received by visitors at the GITEX," ended Al-Assi.