Dubai Bank to open first branch on Sheikh Zayed Road
- United Arab Emirates: Monday, June 24 - 2002 at 17:05
- PRESS RELEASE
Dubai Bank, the new bank to be launched by Emaar Properties, today announced that it will open its first branch in a dedicated building currently being constructed on Dubai's Sheikh Zayed Road.
Ahmed Bin Brek, Chief Executive of Dubai Bank said: "The design of the new branch reflects the key principles of Dubai Bank and will act as a platform for the launch of the bank, setting new standards within the banking industry in the UAE and the region."
"Intended as a contemporary building for a modern company in a dynamic environment, the architecture represents the future of Dubai as it develops into an important commercial hub and a centre for financial excellence," he said.
Transparency is a key feature in the design of the branch, symbolising the core values of simplicity, clarity and innovation that Dubai Bank represents. The external appearance, which comprises of three glass facades that allow unrestricted view in and out of the bank, is topped by a dynamic floating roof structure that will be clearly visible from afar.
The interiors are being designed to create a light, friendly and inviting atmosphere, as opposed to the conservative 'heaviness' of most banks. An ambience of high-tech cool will be introduced that both emphasises the bank's innovative and transparent organisational structure and clearly differentiates Dubai Bank from others in the industry.
"Providing exceptional customer services will be at the core of the bank's operations as it pursues its objective of developing unique financial products and services. Therefore the building has been designed to provide a very customer-focused atmosphere with relaxed and informal but elegant surroundings," Mr. Bin Brek concluded.
Dubai Bank will be involved in all aspects of the banking business and will offer products and services for both individual consumers and corporations through a number of different delivery vehicles, including traditional branches and remote banking facilities such as the internet. Technology will be a strong enabler, as will adherence to international best practices that will establish Dubai Bank as a world-class institution synonymous with modernity, excellence and innovation.
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