3i Infotech's mid-market success story - ORION Advantage

Some of the customers of the ready-to-deploy, micro-verticalized ERP package include leading organizations in the region like Maritronics, Nishat General Company, Golden Falcon, ESMA Trading, Al Mazroui-ICAS, Petrotechnical Enterprises, Super Technical Enterprises, Emirates Linear Alkyl Benzene Co, Qatar Plastics, Qatar Petroleum Development Company, Oilfield Technical Supplies Centre, Musaab Al Gaddah and Al Jaber Gallery.

Mr. Kalpesh Desai, Chief Operating Officer - Europe, Middle East & Africa (EMEA) says: "We are delighted with the level of response to ORION Advantage that we have experienced from customers in the EMEA region so early after its launch. They have embraced the product with open arms."

Giving reasons for the product's instant popularity, Mr. Desai added, "ERP implementation is a difficult process for medium sized enterprises, especially because it involves huge costs in business process studies and evaluation of multiple packages, databases, hardware and software options. They also have to undergo a longer recovery time if the process overshoots its budget and implementation time.

ORION Advantage addresses all these issues effectively, eliminating the complexities involved. The processes in our solution have been gathered and validated from our vast experience of almost two decades and intensive research in these industries. For our ORION Advantage customers these aspects ensure freedom from business process studies and customization, and also, avoidable costs and anxiety."

What customers, experts have to say - Orion Advantage

Mr. Kalpesh Desai's statement is substantiated by the views expressed by satisfied customers. Mr. Narendra Odhrani, Managing Director, ESMA Industrial Enterprises says: "We decided to implement ORION Advantage package after evaluating a host of leading offerings. We were certain that ORION Advantage will help us make strategic and organizational decisions that will optimize our final service deliveries, and reduce costs, while improving customer satisfaction and loyalty."

ESMA Trading is one of the leading distributors and stockists of high quality oilfield related industrial products in the UAE and CIS countries.

3i Infotech's leadership position in the ERP market has also been acknowledged by IDC. The research leader ranked the Company amongst the Top 4 ERP / EAS vendors in the Middle East & North Africa (MENA) for 2003-04.