New Towell Auto Centre's SEAT showroom in Oman

Mr S. Kasthurirengan, General Manager of Towell Auto Centre said, "When entering the showroom, one gets a feeling of transparency, lightness, energy, flexibility and excitement,incorporating the look and feel of beaches and islands in its colour and layout. Staying true to SEAT's brand values of living life and having fun our new showroom shrugs off the stuffy image of characterless showroom interiors, often associated with buying a car. The youth of Oman demand vibrancy and sportiness from their vehicle and this also carries through to their purchasing experience, which is why SEAT has opted for this one of a kind interior design concept, worldwide."

The showroom has been designed with a "Beach and Island" concept in mind. Conveying the key brand value of "enjoying life", the showroom also brings together dynamic curves, living shapes and aerodynamic profiles, all of which are mirrored in classical SEAT car design.The beach and island areas are indicated through the creative use of flooring, with beige wooden parquet simulating the beach area. Grey and black tiles suggest the island areas, which are also where SEAT's Altea, Cordoba, Toledo and Ibiza models are displayed.

Other unique elements of the interior design, such as the showroom entrance, have to be seen to be appreciated. "SEAT is all about having fun and staying young and what better way to illustrate this than by giving our customers a memorable first impression of the SEAT brand - even before they drive it " added Kasthurirengan.