Zeina El Haj joins Emirates Bank

Based on her wide and intense understanding of the fields of Events & Communications, the bank is very confident in Zeina's ability to enhance and elevate the PR, events and sponsorships profile for retail banking at Emirates Bank.

Zeina has a Degree in Journalism & Media- followed through with a rich experience of over 15 years in the fields of Public Relations and Marketing Communications, in both Lebanon and the UAE. She has worked with reputable organizations such as; Arab Media Group (AMG), Dubai Radio Network (DRN), Arabian Radio Network(ARN), Radio Mount Lebanon(RML), MTV Group (Murr TV) and Star TV. Throughout her professional life Zeina handled a wide range of assignments covering Corporate Identity & Communications, Marketing Planning, and Branding and Relationship Management.

Zeina also has an extensive experience in handling Media/Press Relations, as well as a solid knowledge in Event Management- organizing events; sponsorships; exhibitions; conferences & promotions.

Zeina joins EBI from AMG & Dubai Radio Network, where she held the position of PR & Events Director. At ARN, she managed the PR & Corporate Communications Department. She was responsible for creating the corporate identity and for launching the network, comprising of 4 radio channels for DRN (Dubai 92, Dubai Eye 103.8, Dubai Eye/Arabic 104.4 and Sout Al Asala 93.9 in 2004 ), as well as launching Al Khaleejiya, whilst working for ARN in 2003. Zeina also launched the first French Radio Show (Voyage) in the UAE, and led in its programming, producing and presenting, too.

Zeina brings to Emirates Bank her extensive PR and Events experience. This coupled with her broad understanding of the Middle East Market will undoubtedly help her to provide effective leadership for Emirates Bank's, retail banking PR.