FutureBrand releases provocative new report on the Dubai real estate market

Released at this year's Cityscape Trade Show, the report examines Dubai's explosive development market and provides a unique point of view on performance, promise, and price.

Intending to make this an annual study, this year's edition includes emerging trends, pricing statistics, rankings of some major projects in terms of the brand experience, areas of opportunity, the role of brands, customer viewpoints, and macro supply and demand. Based on years of launching real estate brands in Dubai, government statistics, consumer research, ethnographic data, sales assessments, secondary sources and marketing reviews, FutureBrand's real estate report offers future-thinking and advanced predictions on the marketplace and can be viewed on their website: www.futurebrand.com .

"Given our extensive experience in the Dubai real estate market, we felt it was relevant to produce something that captured the pulse of Dubai's amazing real estate growth. The study should raise as many questions as it answers, as we hope this report will be a dialogue for progress. We strongly feel branding will continue to play a critical role in helping projects succeed, and that few developers have leveraged the power of brands. Our job is ensuring our clients' brand succeeds for the long term, not just for the launch", says Rina Plapler, Executive Director at FutureBrand.