Samsung targets 50 per cent of Middle East's LCD monitor market by 2006

The company showcased state-of-the-art display solutions at GITEX 2005. Samsung recently unveiled the future of computer display technology with the launch of its upgraded Magic-series monitors in the Middle East. Starting with Magic Bright, Samsung selected the word "Magic" as a differentiator from its competitors. The new series is on display at GITEX 2005.

Samsung's new TFT-LCD monitor-series, available in diverse sizes, ranging from 15-inch to 46-inch, are equipped with 12, first-of-a-kind magic functions that offer both, IT users and regular consumers, a choice of monitors that accommodate all computer display requirements. The prime objective of inventing the Magic-series monitors is to offer sophisticated functionalities that are non-existent in the current generation of monitors.

Speaking on Samsung's commitment to GITEX, Mr. K. H. Koh, General Manager, Digital Information Technology Division, Samsung Gulf Electronics (SGE) said, "The launch of Samsung's latest range of Magic-series monitors would serve to reinvent the traditional computer display industry in the region and we are proud to play a vital role at GITEX 2005."

'Imagine' is the Samsung's theme for this year's GITEX. Samsung will demonstrate its real-to-life digital experience through its unrivalled digital showcase. Living up to its commitment to bringing the latest cutting-edge technologies to the Middle East region, Samsung Electronics, the global digital technology leader, will be offering visitors a complete, first hand digital convergence experience at this year's edition of GITEX, the largest information technology event in the Middle East.

"Samsung prides itself on being a global leader, bringing to GITEX 2005 the latest advanced technology with a consumer-friendly feel. With the explosion of online computer gaming and multimedia-based computer applications, consumers today are demanding high-end display viewing technology and we are proud to say that our SyncMaster monitors offer the ultimate solution," continued Mr. Koh.
"Users are looking for reasons to upgrade their current computer display. Samsung with the incorporation of the Magic set of technologies is utilizing its vast economies-of-scale and understanding of the needs of users to deliver an outstanding combination of features and technology in the monitors," Mr. Koh, added.

"Samsung aims to differentiate its products by incorporating new and innovative design and technology elements that deliver tangible values to customers," said Mr. K.V. Narayanan, Sales and Marketing Manager, Digital Information Technology Division, SGE.

"The launch of Samsung's magic-series monitors in the region has already set a new technology benchmark, while providing our customers with an enhanced multimedia experience. With the new SyncMaster monitors and its ultra-fast response times, Samsung once again will flex its technology muscle and offer consumers at GITEX 2005 a competitively priced display featuring best-of-breed technology that is sure to please," Mr. Narayanan concluded.

The Samsung pavilion in GITEX, located in Hall B2-1 and spread over 323-sqm, will be designed to offer consumer a direct experience of its 'Imagine' theme.