Etisalat showcases the seamless future at GITEX 2005

These services are innovations that allow the customer to continue to enjoy media regardless of location, device or mobility.

Seamless Mobility is about meeting the customers' communication requirements by providing the freedom to use more than one wireless technology like GSM, GPRS, Wireless LAN, and Bluetooth, regardless of location or device. The customer can decide to use the same device, whether at home, at work or on the move.

The customers' call will be automatically switched between different wireless technologies depending on its availability to ensure the most efficient service and the availability of advanced features. The user will not even realize that the call has been routed through a different network, as the intelligent system acts without manual interaction.

Liquid Media technology creates a seamless world, accessing content anywhere, anytime and over any media. A centralized server will host all the customer's digital media like photos, music, video clips, and the customer can then access these from his IP-TV and IP-Phone at home, car on mobile when on the move.

Liquid media will enable the customer to purchase his favourite media and view it on demand or in real time on his device, wherever he may be. The content will follow the customer on the most accessible media at that time, offering an uninterrupted experience. For instance, if a customer needs to go out while watching a music video on a TV screen at home, the content can be shifted to play on his mobile phone, and then on his car TV. This fluid motion will be seamless, and the media will begin playing on one device exactly where it left off on the previous one.