Beauty Palace Gallery, the first to exploit the boundless benefits of the Mobile Barcode

This implementation marks the first steps in deploying this unique solution throughout the Middle East region. Located at a premium location in Abu Dhabi, Beauty Palace offers a wide selection of brands of perfumes, cosmetics, watches & jewellery, leather goods and home décor, linen, porcelain, crystal, cutlery and silverware whilst committing to innovation and excellence.

Beauty Palace is indeed a world of luxury that displays a wide range of exclusive products while utilizing the latest technological advancements to offer unique world class service that its customers deserve. Beauty Palace Gallery will deploy the Mobile Barcode technology in its sales and marketing campaigns to compliment and further indulge loyal customers.

The mobile vouchers sent to the clientele as a barcode on an exclusive basis, will entitle them to receive lucrative discounts on selected brands and products. Using the mobile vouchers in the retail operations will not only make the loyal customers feel appreciated and valued but will also constitute a highly effective monitoring tool for the store's promotional campaigns thus making this pioneering service beneficial to all parties involved.

"We are pleased at offering this innovative solution to Beauty Palace whose commitment at offering world class services is reflected in its constant deployment of the latest technological advancements." said Mr. Ammar Sharaf, Chief Executive Officer, MTG.

"Measuring the effectiveness of any promotional campaign is an important step in understanding your client. Through our mobile barcode technology Beauty Palace would not only be able to send discount vouchers to their clients but would also be able to measure the success of their campaign. Our solution will definitely enhance and ease business operations while defining new opportunities for cross marketing."

"It is very important to us to implement an international standard and technology to market our brands. Indulging our valued customers with the service they deserve is as vital to us as the products and items that they purchase at our Store" explained Mr. Muath A. Jalil, CEO, Beauty Palace Gallery. "Using the Mobile Barcode at our retail store allows us to further reach our aspiration and define innovative ways to make each of our client's shopping experience a memorable one."

Moreover, the mobile barcode or m-voucher service will assist Beauty Palace in tracking the impact of promotions and discounts on specific brands to ensure that future promotions best suit the customer while catering to the needs of the distribution department.

It is worth noting that mobile barcode technology, which is being introduced for the first time in the UAE and the region at large by MTG, has been highly successful in Europe, where its uses encompass ticketing, bus transportation, car parking, vouchers, coupons, and cross-marketing. The MTG management expects this solution to receive the same enthusiasm as in from the greatly mobile technology-oriented UAE community.