Coming in to effect for the 2005 / 2006 season, under the terms of the agreement adidas will be the Official Product Supplier to Al Hilal Football Club. Highlighting the sponsorship deal, the team players, coach, and officials will be kitted out in adidas's technologically advanced ClimaCool™ Teamsport apparel range for both their training and official match sportswear.
Mr. Badr Al-Shmmri, Investment Manager, Al Hilal Football Club said: "Our alliance with adidas is one that greatly benefits Al Hilal Football Club. adidas, as the leading sports brand, brings with it a wealth of experience that will greatly help the performance of the club. Together we are a formidable team."
Since being founded as the Al Hilal Sporting Club by Sheikh Abdulrahman bin Saeed in 1957, Al Hilal football club has won a total of 43 football titles, including 10 League titles, six King Cup and Saudi Federation Cup titles, and five Crown Prince Cup titles. The esteemed team is considered the most crowned club in Saudi, while also winning the most championship titles in Asia.
"adidas continues to align with the most reputable sports teams and personalities both globally and regionally. Teaming up with Al Hilal adds greatly to our positioning strategies, and we look forward to a successful year with the club" said Walter Bruppacher, Head of Marketing, adidas-Salomon Emerging Markets. "This is also a great opportunity for adidas to establish its ClimaCool™ Teamsport range as the leading sports apparel technology as it adorns the Kingdom of Saudi Arabia's leading football team."
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Al Hilal Football Club and adidas announce exclusive sponsorship deal
- United Arab Emirates: Thursday, September 29 - 2005 at 14:22
- PRESS RELEASE
Al Hilal Football Club and adidas have announced an exclusive yearlong sponsorship agreement that will see the team wear the latest adidas football apparel.
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ClimaCool™ apparel and footwear centers on adidas' revolutionary technology, utilizing intelligent fabric and ventilations systems to enhance product performance.The ClimaCool™ technology incorporates three main elements, Ventilation, Bodymapping and Moisture Management. adidas' breakthrough technology, Bodymapping, is the concept ClimaCool™ centers around. Through the analysis of how your body heat regulates temperature adidas has identified areas where heat and moisture are released. The information collated has aided the design process in creating sports apparel that works in harmony with your body, keeping you cool. Moisture Management, also vital in regulating body temperature, places emphasis on the design and placement of ClimaCool's™ breathable fabric used to transport moisture away from skin through the clothing's surface. Ventilation, incorporates ventilation channels that constantly create the flow of cool air through apparel and training footwear.
For further news and information, please visit the adidas press website at www.press.adidas.com, or contact:
Ellen Peacock
Regional Communications Manager
Tel: +971-4-227 3303
Fax: +971-4-222 6675
OR
Nick Wheywell / Sherif Abaza
ASDA'A Public Relations
Tel: +971-4-3344550
Fax: +971-4-3344556
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, September 29 - 2005 at 14:22 UAE local time (GMT+4)
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