Brad Cleveland to address MECC 2006

According to Dominick Keenaghan, President of show organizers, INSIGHTS, "Brad Cleveland's contribution to the development of the call centre industry worldwide and his list of writing, consulting, teaching and publishing accomplishments is unmatched. Its no wonder he's known as "Mr. Call Centre". We are thus delighted to have secured his services for MECC 2006 and know that delegates will gain enormously from interacting with such an engaging and passionate luminary."

Whilst Brad is set to give the keynote presentation at MECC 2006 and participate in a number of interactive panel sessions, he will also be conducting a number of 1 day workshops during his trip. One of these covers "Resource Planning From First Principles" where delegates will explore key principles and concepts from Brad's award-winning, best selling book, "Call Centre Management on Fast Forward", This will be followed by a second session on "Developing
Strategy and Leadership Skills". As publisher of the monthly Call Centre Management Review, author of The Call Centre Management
Dictionary, editor of a Certification-supporting series of study guides on people management, operations management, customer relationship management and business management, and a frequently interviewed broadcaster, Brad has unique views and insights into what it takes to address customer service and performance improvement issues, and workshops delegates will receive the very latest thinking and best practice on these topics.

The full MECC 2006 event consists of a regionally-oriented 2 day, multi-track Conference, supporting tutorials and workshops, a state-of-the-art exhibition and a series of show-enriching activities such as a call centre site visit and a gala regional awards
dinner. In particular the region's top Call Centres are being invited to participate and share their knowledge and wisdom at MECC
2006 with leading regional telecoms, banking, airlines, and outsourcing organisations being lined up to present their experiences
and best practices. According to Keenaghan, "the feature-filled show
format will prove invaluable and compelling in helping the regions call centres improve their own performance, decision making and call
centre operations"

The MECC 2006 event takes place at the Crowne Plaza Hotel, Sheikh Zayed road from Saturday January 28th till Tuesday, January 31.