Jacky's reports 70 per cent growth during GITEX Shopper 2005

Apart from the growth that Jacky's has seen at the Airport Expo event, Jacky's experienced a growth of approximately 80% at their retail outlets, whether mall-based or those on the high-street.

Ashish Panjabi, Chief Operating Officer, Jacky's Electronics, attributes the sales hike primarily to their GITEX 2005 strategy. "This year at Shoppers we positioned our stands in different places, which, I feel, led to greater visibility and access. Regardless of the hall and entrance through which visitors entered, Jacky's was immediately visible."

The promotions developed for GITEX have also been successful in drawing customers.

"Apart from the 1001 mobile phones that we gave away, recipients were happy to redeem the 20 per cent discount voucher for accessories such as memory cards and flash drives, saving considerable amounts. For example, for a 1GB memory card, a shopper could save about AED 80, thus giving him an incentive to buy a 1GB card for the price of a 512MB card" he added.

In keeping with Jacky's signature new look, which can be seen in the re-designed Jacky's stores, the Jacky's stands at GITEX Shopper were designed to energize the shopping experience. The stands had been designed keeping Jacky's partner brands in mind, thus ensuring that each of them received the greatest possible mileage - from laptops and digital cameras to mobile phones, PDAs, MP3 players, software and flat-panel televisions.

Also contributing to increased sales is a change in advertising focus by vendors, which has enabled customers to associate brands with retailers. "Moreover, shoppers today are more aware of their explicit requirements. They are aware of a product's features even before they visit a store," he added.