Glamorous couture arrives at Aftershock

The opening coincides with the store's launch of its autumn/winter collection for 2005/2006, which is poised to meet women's growing demand for exquisite styles that suit all occasions.

Aftershock, the store that epitomizes feminity and beauty was first launched in the UAE in Sharjah, following the brand's resounding success in the European and American fashion markets. Aftershock offers an array of the finest, intricately beaded ladies fashions from evening wear to luxurious daywear as well as stunning accessories including footwear, handbags, jewellery and belts.

Commenting at the opening, Sonia Sebastian, Marketing Manager, Landmark International said, "The flagship store at the Mall of the Emirates personifies the attributes of Aftershock - innovative, stylish and affordable. We are very excited about expanding this brand in the UAE - it means we are able to bring even more elegant designs to the woman who not only wants to stand out from the crowd, but seeks to create her own distinct style."

With the approach of Ramadan and the festive season, Aftershock introduces a new autumn/winter collection that combines glamour, exclusivity and the latest fashion trends accented in rich hues that symbolise the changing seasons.

The Aftershock brand was launched in 1992 and today the brand has over 25 international stores, showrooms and wholesale outlets as well as franchises in the prime fashion centres around the world including the UAE, Italy, USA, UK, Spain, Germany, Russia, Sweden and India.
Aftershock's new flagship store at Mall of the Emirates comprises 120 square meters of pure luxury where women can lounge, relax and sip coffee while selecting the newest chic and stylish outfits.