We do it in different ways just to name some of them:
- Study tours to Germany with travel agents or press
- Participation in the Arabian Travel Mart
- Road shows
- Get-together's either with travel agents or private persons with Germany presentations
- We 'build bridges' between the tourism partners from the Gulf region and Germany, bring both parties together for easier handling and direct possibilities of negotiation etc.
- A main part is PR work to create a constantly awareness
Tourism to Germany booms
The latest figures are very good so we have a tremendous increase on overnight stays to Germany of 40.9% for July only and cumulative January to July is up 26% compared to 2004.Travel destination number one is still Bavaria and Munich but more and more also other destinations within Germany like Hamburg, Berlin, Stuttgart are facing a very good increase of travelers from the Golf region.
From the other direction Dubai is proving very popular with German tourists, for the following reasons:
- Dubai is very well promoted within Germany, the German office of the DTCM has done a great job for many years to promote the destination.
- Very convenient to reach and just a six hour flight and always the guarantee of good weather (otherwise you have to fly much longer from Germany to reach the 'all-year-summer-regions').
- Germans come regularly to the Gulf region and like to combine Dubai with another Gulf country or having a stop over on the way to the Far East.
- Nowadays the travelers even use the hot summer months to come to Dubai.
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Wolfram Bielenstein


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