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Gulf Air signs up with HSBC Waratahs
- Bahrain: Tuesday, October 04 - 2005 at 10:34
- PRESS RELEASE
Gulf Air has become the official international carrier of the HSBC Waratahs.
"Gulf Air and the Waratahs are a perfect fit," said Gulf Air General Manager Australia and South Pacific Cramer Ball.
"The Waratahs are our first major Australian sports sponsorship and they have an enormous following both here and overseas.
"We are delighted to be the Waratahs' international airline partner for their development tour of the Middle East, Europe and Russia."
NSW Chief Executive Officer Fraser Neill said Gulf Air would play an important part in the development of the game.
"The partnership allows us to maintain our development programme, which includes the end of year tour," he said.
"Gulf Air will take us to the places we need to go to play competitive second tier countries. This will not only assist us in building a strong Super 14 squad, it will also improve the game in the regions we visit."
NSW head coach Ewen McKenzie, who will lead the 30-man squad, said the development tour strikes the right balance between Rugby and life experience.
"We came away from last year's tour of Argentina with a strong spirit and clear direction for the following season," he said.
"We developed the latest Wallabies like Al Kanaar and Lachlan MacKay as well as Super 12 rookies like Wycliff Palu. It also fostered the leadership skills of Adam Freier and Morgan Turinui. So the tour has very real benefits for Australian Rugby not just NSW."
The Gulf Air Development Tour will take the Waratahs through Bahrain on the way to Europe where a thriving rugby community exists.
"We will be very proud to showcase Gulf Air's award winning and legendary Arabian hospitality when the team travel to Bahrain and beyond," said Mr Ball.
"The growth of rugby internationally and in Australia, particularly with the new Super 14 competition, mirrors our growth and expansion in Australia and abroad."
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About Gulf AirGulf Air was founded in 1950. Today, it is owned by the Kingdom of Bahrain, the Sultanate of Oman and the Emirate of Abu Dhabi and is the only truly pan Gulf carrier in the region. The airline's network stretches from Europe to Asia and covers 44 cities in 30 countries. The fleet is one of the most modern in the Middle East and comprises 34 aircraft.
The airline, in the last year of a three-year strategic recovery programme, headed by President and Chief Executive James Hogan, is making rapid strides towards regaining profitability in 2005 and aims to further evolve by taking its renowned cultural strengths, which have been gained over more than half a century, into a global environment.
The dramatic turnaround in Gulf Air's fortunes has won international recognition. In January 2004, The Centre for Asia Pacific Aviation (CAPA) presented the airline with the prestigious Airline Turnaround of the Year Award for 2003. Gulf Air was also the recipient of the 2003 Platinum Award for the Best Airline in the Middle East and North Africa, recognising the airline's commitment to service excellence.
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Posted by Anne-Birte Stensgaard, Senior News Editor
