MHAO launch new BOSCH 'Food Surprises'

These sizzlers incorporate the innovative EPS system (Easy operation, Professional preparation & Safety), which enables automatic decisions on the optimum cooking mode, temperature and cooking time by simply selecting pre-programmed food types.

Mohamed Hareb Al Otaiba (MHAO) incorporated in 1946, has over five decades of experience in commercial & domestic kitchens. Speaking on the occasion, Mr. Ashwani Sharma, Chief Executive Officer, commented 'We have had the privilege of providing complete Turnkey Kitchen solutions to several prestigious projects such as Jumeirah Beach Hotel, Zabeel Palace, Sheraton, Shangri La etc. Resultantly, our Installation and After Sales Service teams are highly skilled to match the demanding standards of expectations of those customers. These skills when combined with the excellence of BOSCH kitchen appliances, like these new cookers, create a very satisfying customer experience. The food delights prepared satisfy the most discerning gourmet while paying complete attention to safety and health.'

Mr. Sharma further added 'MHAO has had the honor of a strategic alliance with BOSCH for three decades now. Their products, a tribute to German Excellence in engineering, are unchallenged market leaders and No.1 in the European markets. Hence, it is hardly surprising that our sales have been steadily growing. We grew by 10% in year 2001 despite general slump in the market.' Thanking Bosch senior management for their continued support, he reaffirmed his commitment to this relationship and announced that MHAO will make several marketing and HR investments this year to grow the UAE Bosch business by 52% in 2002.

Mr. Bernd Hoffman, Managing Director of BSH Home Appliances FZE, emphasized their corporate commitment to the region. He commented 'Our global leadership is made possible by deep understanding of the individual needs of various markets. Hence, in 1998 we invested in locating our Middle East & North Africa Headquarters in Jebel Ali. This allowed us to be closer to the market, invest in researching the local culture and then launching suitable domestic appliances for the region and local cuisine. Result was a sales explosion of sorts!'

Mr. Hoffmann expressed his satisfaction with business growth achieved by MHAO over the years. He added, 'It has been an excellent decision to partner with MHAO as our sole distributor for BOSCH Home Appliances range due to the groups' eminence in the Emirates. The business results have been to the satisfaction of both parties. However, I am much more excited about the future as we now together embark upon a strategic plan to gain market leadership in UAE and win the No.1 spot that BOSCH deserves.'

Mr. Christian Muck, Director Marketing, BSH Home Appliances FZE, detailed the unique and innovative product features in this new range of BOSCH cookers. Having emphasized the stylized elegance of the design which can adorn the kitchen of any villa or luxury apartment, he further said 'In BOSCH cooker range you find great consumer conveniences like single-handed ignition and closed-door-grilling but much more importantly, full safety features are also incorporated. A market leader like us adheres to strict European & Western health, safety and environment standards. Cheaper brands compromise on these critical issues and can prove to be a very expensive damage for the consumer.'

Mr. Muck and Mr. Sharma concluded by announcing that this brand new range was made available at the beginning of this week from all MHAO showrooms and select dealers all over the UAE and has had a very encouraging response so far.