Strategiy.com to announce new Arabic portal at Media and Marketing Show 2005

Strategiy.com was established as a marketing, advertising and media portal in June 2004, and has since witnessed exponential growth in clients and visitors as more and more regional concerns realize the benefits of timely online information services in developing business strategies and goals. The interactive portal's content and services include latest news, discussion forums, agency databases, latest marketing campaigns, exhibition and events calendar, interviews and features on Middle East business leaders, appointments and recruitment services, accessible at no charge. Strategiy.com was recently bought by Maktoob.com, the leading Arabic information and service provider.

Strategiy.com is now looking to expand its service portfolio by launching an Arabic portal targeting regional markets at the upcoming Media and Marketing Show 2005. The service is currently being tested at www.strategiy.com.

"As regional businesses realize the importance of timeliness and accuracy in decision-making information, online portals are quickly becoming a de facto standard in the dissemination of rapid, targeted services that allow clients to make appropriate decisions and cope with rapidly changing circumstances. Online services have the advantage of speed and customization over conventional media, and clients need not undergo a twenty-four hour waiting period to receive updates," said Ahmed Nasseef, General Manager, Maktoob.com. "Bearing in mind the dearth of quality Arabic online information dissemination services, Strategiy.com is currently testing a comprehensive Arabic portal that will deliver real-time information to regional audiences, enabling local businesses to make empowered decisions about their media and marketing activities."

The Media and Marketing Show 2005 aims to provide a definitive platform for regional and international media partners to liaise, develop business networks and discuss pertinent issues relating to best practice, accountability and targeted media spending.

David Domoney, Managing Director of THE DOMUS GROUP, organizers of the show, said, "The Media and Marketing Show 2005 is committed to bringing the vast diversity of media players in the gulf region and beyond under one roof to discuss business issues and form trade partnerships. In keeping with this resolve, we are extending our list of partners to cover all facets of the marketing and media sectors, from advertising agencies, branding consultants, business magazine publishers and call centres to circulation auditors, consumer magazines, contract publishers, CRM specialists, daily newspapers, designers and directory publishers. The inclusion of Strategiy.com as online marketing partner furthers the reach of the show to include bilingual media, and brings to light the ever-increasing importance of online media in contemporary business."

Other major regional media players participating in the upcoming Media and Marketing Show 2005 include MEPRA, Khaleej Times, Dubai Media City, Jacobsons, Orient Planet, Saatchi and Saatchi, Fortune PromoSeven Group, BBC World, Dubai Television, Gray Business Communications, ITP Consumer, Al Jazeerah Sports Channel, The Economist, Dubai Radio Network, Flip Media, Canon Middle East, CDP, Dom International, Media Factory, The Concept Group, AME Info, Biz Events, Gulf Air, General Motors, Blue Ocean, Les Affichages Pikasso, Connector Publishing, DIT Publishing, Infinity TV and others.