Al Sondos Suites by Le Meridien appoints Active PR

Located in the heart of Dubai's business district, across from the City Center Shopping Mall, Al Sondos Suites by Le Meridien's unique position as a boutique hotel catering to business clients from the GCC acts as an effective barometer of travel and tourism in the city. In tandem with the Agency's proven and effective approach to public relations, the Al Sondos Suites by Le Meridien is in a good position to make its mark as the ideal choice for business travellers seeking comfort, convenience and style in Dubai.

"We are very pleased to have won the Al Sondos Suites by Le Meridien account as we were able get to know the group during the handling of the 2004 Arabian Travel Market," says Louay Al Samarrai, Managing Director of Active PR. "It was great that Al Sondos Suites by Le Meridien was one of several Le Meridien hotels to approach the Agency and the first one to ask us to pitch for the business," says Al Samarrai.

At the same time, the addition of Al Sondos Suites by Le Meridien to the Active roster represents a solid base of travel and tourism business which the Agency has developed and includes existing clients such as myTravelChannel.com, SITA SC and SITA INC.

Osama Mariam, Director of Sales and Marketing for Al Sondos Suites by Le Meridien was especially keen to work with Active PR. "I was looking forward to an Agency that would bring structure as well as fresh and workable ideas to the account," he says.

"The company's professional and consistent approach to public relations works well with the unique qualities of our hotel."

Active PR has grown significantly in the past two years with nine full time clients, including major companies such as Xerox International, Maxtor Corporation and SITA INC and SITA SC. At the same time, the Agency continues to diversify with companies such as Enterprise IG global branding consultancy and myTravelChannel.com, the Middle East's leading travel website as part of its portfolio.