Pure Gold discloses aggressive expansion plans in the region

By the end of year, Pure Gold expects to open eight more stores in addition to the ones that have already opened, making the total number of stores in the UAE, 35. The total cost of investment for this year's expansion is over AED 150 million.

Pure Gold, a name synonymous with elegance and style has embarked on the next stage of its evolution by announcing store openings in Mall of The Emirates, Marina Mall in Abu Dhabi, Meena Bazaar in Bur Dubai and Habtoor Grand Hotel to name a few.

"With the opening of our new shops, we are committing to providing our customers with even better service, by literarily growing closer to them. At the same time we are maintaining the top quality of our jewellery and creative designs our customers are used to. I would like to thank our U.A.E's rulers for their business visions and U.A.E based business people for their support, without which none of our current growth strategies would be possible" says Mr. Firoz Merchant, Chairman of Pure Gold Jewellers.

Mr. Karim Merchant, Managing Director of Pure Gold states, "Our passion for creativity and superior designs translate into everything we do, which is why we have continued to enjoy such loyal patronage from our style savvy and fashion conscious clientele."

He also explained the current market trends by saying, "The demand in gold and diamond retail business is experiencing an escalating trend. Not only is the demand at an all time high amongst UAE residents but also demand has shot up due to the increase in tourist traffic through Dubai, especially of high-spending European, Russian and sub-continent visitors. Dubai's projections of 15 million visitors by 2010, once deemed impossible, now look well within reach. Also, I strongly believe that under the current business orientated leadership policies of HH Sheikh Mohammed Bin Rashid, the sky is the limit. Our sales and performance have already grown tremendously compared to last years, and we continue to expect the same for next year."

From humble beginnings as bullion traders in 1989, Pure Gold Jewelers has flourished into one of the top jewellers in the region with a current network of 35 flagship jewellery stores across the UAE featuring the best in both, international and local jewellery designs.