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Middle East companies are catching up with multinationals when it comes to branding, but more research is needed into consumer insight. Bengt Eriksson, Executive Director, Landor Middle East, would like to see a greater understanding and practice of branding in its true sense, with a more integrated message and more integrated organisation.
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Lisa Creffield, CorrespondentSunday, October 16 - 2005 at 09:24 UAE local time (GMT+4)
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