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Sunday, November 29 - 2009

Info2cell.Com reaches over 3million mobile subscribers in the region

  • United Arab Emirates: Sunday, October 16 - 2005 at 10:54
  • PRESS RELEASE

Info2Cell.com, the leading Wireless Application Service Provider (WASP) in the Middle East and North Africa, successfully powered PepsiCo's largest summer marketing campaign throughout the GCC.

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  • Mr. Bashar Dahabra, CEO and Founder, Info2cell.com.
    Mr. Bashar Dahabra, CEO and Founder, Info2cell.com.
Reaching more than 3 million mobile subscribers via 10 mobile service providers, Info2Cell.com designed, developed, supervised and operated the system that supported the campaign. Throughout the summer months, a variety of prizes were distributed to participants.

"Our support of PepsiCo's campaign has boosted our reputation as a provider of innovative, reliable mobile content services," stated Bashar Dahabra, Founder and CEO, Info2Cell.com. "We have over seven years of experience in providing mobile value-added services and interconnecting 22 leading mobile operators in the Middle East and North Africa."

With services that match the standards of a leading global brand like Pepsi, Info2Cell.com is fully equipped to provide high-quality support to various projects.

"We are pleased with the response generated by our summer marketing campaign in the Gulf, especially in Saudi Arabia and Oman," stated Hossam Dabbous, Marketing Director of Colas at Pepsi International. "Today, the high-penetration of mobile phones in the GCC markets has triggered the use of SMS-based campaigns as an effective promotional tool. By leveraging the reach and proven reliability of Info2Cell.com, Pepsi has successfully ensured that its campaign reach a wide audience in the region."

Info2cell.com has a highly qualified development team spread across the Middle East in offices based in Dubai, Riyadh and Amman, dedicated to supporting the requirements of our clients, be it in billing, customer care, real-time stats or application logic. The Info2cell.com team is supported by Acotel, the fifth largest mobile service provider in Europe. The Info2cell.com platform is powered by state-of-the-art technologies, including Oracle database, Sun, Hewlett Packard and Dell, and is protected by Cisco Firewalls and security systems.
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Notes and media contacts

Info2cell.com the region's first wireless information provider was established in 1998 to fulfill the need for wireless value added services. In the year 2000, Info2cell.com reengineered and redesigned its core business, to become effectively the first Wireless Application Service Provider (W-ASP) in the Middle East and North Africa (MENA) region. The content provision model was also revamped with the addition of many content providers and channels. The Acotel Group, a leading independent European Wireless Application Service Provider (WASP) and a multimedia service integrator, based in Rome, Italy, recently acquired Info2cell.com. Info2cell.com draws on the experience of Acotel in its service offering. Info2cell.com, which first launched its SMS breaking news service in Jordan in 2000, quickly moved to expand to other markets in the region, and offers its services in Egypt, UAE, Kuwait, Bahrain, Palestine, Syria, Yemen, Qatar and Oman. The company headquarters are located in the heart of the Middle-East technology hub, at Dubai Internet City (DIC), with a primary Development Center in Amman, Jordan, and editorial offices located in Amman, Beirut, Cairo and Ramallah in Palestine.

Mr. Dahabra can be contacted by email at dahabra@info2cell.com , phone +971 4 3912800, fax +971 4 3912822.

For further information, please contact:
Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel : +971 4 3988901
Fax : +971 4 3988941
Website: www.orientplanet.com

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