7 For All Mankind launches in Cairo its first stand-alone store in Mohandseen

The 100-square-meter boutique is the largest store in terms of space in the Middle East and also the third store in the Middle East after Lebanon and Qatar.

The boutique has a main entrance leading into the women's area, followed by a second space for the men's collection, whilst the 7 For All Mankind denim collection is displayed on the signature denim wall that can be found in every flagship store. Product experience is conceptualized through a cozy yet spacious dressing room area.

In addition, the newly-introduced ready-to-wear collection for both men and women is accompanied by the new accessories range for the ultimate 7 For All Mankind head-to-toe look.

"We're thrilled that our customers can now enjoy our full collection and get the chance to access 7 For All Mankind shopping experience," said Hoda Hosny, Marketing Manager, 7 For All Mankind.

"The new shop will showcase the finest the label has to offer. Minimalism, functionality and effortless elegance are key elements of the Cairo boutique that attributes both functional and emotional; where products are the main attraction, reflecting the brand's philosophy: attention to detail, craftsmanship and quality.

"The store design is inspired by the idea of alternating warm and cold materials such as natural or treated oak and concrete, or black metal and wooden surfaces and located at 32 Gezeirt Al Arab Street in Mohandesin" said Shahinda Abbas, Store Manager, 7 For All Mankind.

Hours of operation will be from 10:30am to 11pm every day of the week.