Abu Dhabi Motors best in Mid East in BMW Quality Management Assurance Programme

QMA is a voluntary quality assurance scheme designed for BMW importers that provides a framework of business standards to improve internal communication and efficiency of processes to enhance customer loyalty and profitability.

Arno Husselmann, General Manager of Abu Dhabi Motors said: "This was a quality performance from a quality team that demonstrated the highest standards of professionalism.

"We began the QMA programme, which is said to be more advanced than ISO 9001 certification, one year ago. Since then we have energetically refined and developed our processes, systems and communications as part of our mission to improve customer service and develop our team.

"We are confident our customers will experience the benefits that the QMA programme ensures and the commitment shown by everyone at Abu Dhabi Motors to deliver the ultimate ownership experience will help drive our business forward," added Husselmann.

To receive the QMA award, Abu Dhabi Motors had to complete a thorough programme, centred upon the refinement, improvement and documentation of all business processes to create maximum efficiencies. Finally, the dealership was audited by an external auditor and graded on its level of adherence to all QMA requirements.

The QMA programme has been developed and refined at BMW dealerships around the world over a number of years and is differentiated from other quality assurance programmes by its cross-departmental applications and approaches for achieving greater business efficiency.

The ultimate goal of the programme it to create a system that eliminates unnecessary costs, increases the flexibility of the business and achieves an ever-stronger customer focus.