3i Infotech Limited appoints Active PR

3i Infotech selected Active PR based upon a solid combination of experience in the field of IT Public relations, intelligent PR practice and a proactive approach to Client - Media development.

3i Infotech, a global leader in enterprise business solutions for SMB, enterprise businesses, the insurance industry, banking, retail logistics & distribution industries has witnessed strong regional and international growth over the last few years. Deriving much of its strength from cutting-edge, research-intensive industry solutions, 3i Infotech has attained a reputation for quality and versatility across major verticals in the region & internationally.

"We're very pleased with the addition of 3i Infotech to the Active PR Client roster. They're a strong and innovative company that complements our existing Client base. 3i Infotech appreciates process driven strategic PR and we look forward to providing them with this," says Louay Al-Samarrai, Managing Director of Active PR.

3i Infotech joins a wide portfolio of Active PR clients that include Xerox International, Maxtor Corporation, SITA and Orthogon Systems, all of which retain a strong presence in regional IT and business sectors.

"Our company was looking for a PR Agency that understood the market and media trends throughout the Middle East," says Hari Padmanabhan, President and Executive Director of 3i Infotech. "Active PR covers the region and understands our business along with our continued success in the market place. We look forward to working with Active PR and meeting our marketing objectives for the region and beyond."

3i Infotech was recently named by the annual IDC 2005 MENA Report, the third largest regional enterprise business solutions provider in the Middle East & North Africa region.

Active PR has grown significantly over the past couple of years with nine full time Clients. The company has further plans to expand with the addition of several new clients in the coming months.