Turning Point Advertising bags prestigious Dunkin' Donuts account

Dunkin' Donuts, UAE has seen a remarkable growth during the past 3 years with presently over 35 exclusive stores all over the UAE. This has been directly attributed to their close relationship with customers and their continued focus in satisfying them with innovative and unique experiences in donut and coffee beverages.

According to David Rodgers, General Manager, Continental Foods Est., "After a rigorous agency selection process, we felt that Turning Point was best suited to take our brand forward, primarily because of the strategic & creative insights they brought to the table which was refreshingly different from most other agencies."

Turning Point will be responsible for building the brands vision and direction as well as work towards increasing awareness in these markets.

According to Ranjit Kumar, CEO, Turning Point Advertising LLC, "We don't relate to the idea of being an outside entity. Our client's success is directly linked to the agency. Any Agency can create ads, but we go the extra mile and are always strategically thinking of ways to add value to the client's business & how to increase their bottom line."

With a prestigious array of local & international clients as well as offices in UAE, Qatar & KSA, Turning Point Advertising is rapidly gaining a reputation of being an agency that's different.

According to Aubert Fernandes, Managing Director, Turning Point Advertising LLC, "We believe in being a reputable organization, that truly considers ourselves as being a partner to our clients & staff, in an environment that is both honest as well as dynamic. Our growing list of impressive clients, as well as a highly experienced & dedicated team clearly vindicate this philosophy."

With a multi-million dollar advertising budget spanning over the next few years, Turning Point Advertising LLC have their work cut-out to ensure that Dunkin' Donuts maintains its position as the premier coffee and donut chain in the region.

A challenge, that the agency seems confident of achieving successfully.