Award winning i-mate on tour in Saudi Arabia

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The i-mate tour - which runs between October 13th and October 28th at selected Jarir Bookstores in Riyadh, Jeddah and Al Khobar - will feature constructive talks and live demonstrations on the latest devices from i-mate™.

'Our aim is to boost the profile in Saudi of the world's most sophisticated range of pocket PC's,' said Ahmed Al Azzawi, Director at Source IT, the official i-mate™ distributor for the Middle East.

'Saudi Arabia is one of the largest markets for pocket PC's and we would like to ensure that i-mate™ users can benefit fully from the countless possibilities offered by these remarkable handsets. These include wireless Bluetooth ability, a full Microsoft Office suite of applications, email and internet capability and an mp3 player.'

Hot on the heels of a successful GITEX showing, the Saudi Arabian tour comes at an important time for Source IT who recently supported the Middle East launch for the i-mate™ JASJAR and the i-mate™ K-JAM.

The i-mate™ JASJAR handheld features the latest Microsoft Windows Mobile 5 operating system, a rotating VGA screen, 2 cameras and full internet browsing ability, including built in Wi-Fi.
The i-mate™ K-JAM, the successor to the popular and successful i-mate™ JAM device, is packed with features including a slide keyboard, 1.3 Mega Pixel camera and an mp3 player.

'Jarir Bookstores is very excited to be working alongside Source IT and i-mate™ on this timely initiative,' commented Nasser Abdulaziz Al-Ageel, Chief Operating Officer, Jarir Bookstores.

'Customers are becoming increasingly tech-savvy and are demanding more information about the products they buy. The i-mate™ road show addresses this trend head-on, and is just one of many projects we hope to work on with Source IT,' he continued.

The Jarir Bookstores i-mate™ road show is the latest in a string of impressive distributor-retailer drives from Source IT, whose astute approach to Middle Eastern technology distribution and marketing have them poised to close on a second year of successful results with forecast of 50 per cent growth year-on-year.

The Saudi Arabian i-mate™ road show will be at selected Jarir Bookstores on the following dates:
Jeddah: October 19th, 20th and 21st
Al Khobar: October 26th, 27th and 28th