High performance speaker system delivers Hi-Fi quality for Walkman phones

The Home Audio System MDS-70, jointly developed by the two firms, is a stylish phone cradle which connects to a set of high performance speakers. All the user needs to do is nest the phone in the cradle, press Play and enjoy the full, rich sound that is synonymous with Sony home Hi-Fi products.

"As you build up your favourite music collection on your Walkman phone, it's good to be able to enjoy those tracks in great quality when you reach home or the workspace," explained Husni Al-Assi, General Manager of Sony Ericsson, Middle East and Africa. "Now you can enjoy your mobile music directly from the phone without the need to transfer files or build duplicate collections. The sound performance is just as you'd expect from a fully featured Hi-Fi, because the Sony technology inside has the power to deliver very high quality audio from a very small system."

The high quality audio of the Home Audio System MDS-70 is made possible by Sony S-Master, a digital audio technology that is embedded in Sony products ranging from home Hi-Fi and home theatre systems, to car audio, TV and Vaio PCs. It is the S-Master technology that gives these products, even the smallest micro-Hi-Fi, a full, rich sound quality that is unique to Sony.

Stylish, contemporary design and ease of use gives the Home Audio System great appeal for any home or office environment. The speaker stand can be controlled from the remote control and the system conveniently charges the phone while it's nestled in the cradle. Users can enjoy their music on the move then come home, place the phone onto the cradle and enjoy the same music in their home or office, knowing the phone is being charged for the next time they leave the building.

The Home Audio System is the perfect companion to the growing range of Sony Ericsson Walkman phones, including the latest UMTS version, the W900i, which was also announced today. The speaker stand will be available globally from Q1 2006 from both Sony Ericsson (Home Audio System MDS-70) and Sony (Cradle Audio CPA-001) and will be distributed through consumer electronics as well as mobile telecoms outlets.