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New Maxtor OneTouch solution hits a terabyte
- United Arab Emirates: Tuesday, October 18 - 2005 at 15:13
- PRESS RELEASE
Based on customer feedback and innovative new technologies, Maxtor Corporation (NYSE: MXO) today announced its new Maxtor OneTouch™ III, Turbo Edition external storage solution that takes the complexities out of RAID and delivers a simple-to-use, easy-to-understand solution for the consumer mass market.
Building on Maxtor's years of success as a leader in external storage, the Maxtor OneTouch III, Turbo Edition also sports a completely new customer experience, including a cool new industrial design, an improved software user interface and redesigned retail package from award-winning consulting firm frog design inc. The solution's new industrial design provides added reliability and robustness, while being soft to the touch and easily stackable. The improved user-friendly interface creates a level of consistency and ease of use, and the redesigned retail packaging system protects the product during transit. Built to last, the new high-capacity, dual-drive Maxtor OneTouch III, Turbo Edition solution is aesthetically appealing for either a home or office setting. It features improved acoustics, a self-adjusting cooling system and an inner disk drive casing and shock mounts for additional drive protection, underscoring Maxtor's commitment to providing durable and innovative storage solutions.
"As a leader in consumer storage and backup solutions, our job is to help protect our customers' digital lives. We're thinking about the difficult things so our consumers don't have to. We want data backup and protection to be virtually effortless," said Stacey Lund, vice president of marketing, Maxtor Branded Products Group. "We've designed our new Maxtor OneTouch III, Turbo Edition to be the easiest, most trustworthy way to reap the benefits of RAID, and to back up and store photos, videos, games, music, business data and personal information in the most demanding environments. Whether you're a consumer, creative professional, mobile warrior or small business owner, you can use our trusted, intuitive storage solutions in safeguarding your digital life or life's work."
"The Maxtor OneTouch III, Turbo Edition is the latest external storage offering from Maxtor which provides users with more advanced features, user-friendly interface, a new look and a huge capacity of 1 Terebyte," commented Rajeev Mukul, GM, Maxtor Middle East & Africa. "Creative professionals, and Small Business users looking for a more advanced external storage & backup solution in this region, can now enjoy the rewards of the industry's first two-drive storage solution."
The new Maxtor OneTouch III, Turbo Edition is ideal for more advanced users and creative professionals, such as videographers, photographers, and graphic artists who need high performance and high capacity. It's the industry's first two-drive solution that is user configurable as either RAID 0 or RAID 1.
Until very recently, a redundant array of independent disks (RAID) - which can increase data safety, performance or both - was only found on very expensive servers.
But now even mainstream computer users can easily take advantage of these benefits by using the new Maxtor OneTouch III, Turbo Edition in a RAID 0 or RAID 1 configuration. RAID 0 divides a data stream and writes pieces of it to both drives at once, a process called striping. This process enables significantly faster write and read times for speed-hungry applications like video editing and game loading. RAID 1, also called mirroring, simply takes everything that gets written to the primary hard drive and creates a copy of it on the second drive. That way, if calamity hits the first drive, the second one swings into action so the user does not experience data loss or downtime.
Maxtor has also added Sync - a feature with the ability to automatically synchronize files between two or more systems on the same operating platform - to its newest external storage solution. Increasingly, customers want to share data easily and automatically between home and office, syncing files and folders in both computers. Also, to combat spyware, adware and viruses that can slow a system to a crawl or even a screeching halt, the new Maxtor OneTouch III, Turbo Edition includes a System Rollback feature that reverts a PC system to a healthier point in time while preserving current data. All of these features are easily accessed through Maxtor's completely redesigned graphical user interface.
All Maxtor OneTouch external storage and backup solutions come with a data security feature called Maxtor DriveLock™, providing a password protection option to safeguard contents if the drive is ever lost or stolen. If the Maxtor OneTouch solution falls into the wrong hands, special firmware embedded on the hard drive restricts data access. Even if the internal hard drive is removed from the casing and attached to another computer, access will be denied without the correct password.
The Maxtor OneTouch III, Turbo Edition comes in a 600GB or 1TB capacity and features a triple USB 2.0/FireWire 400/FireWire 800 interface for easy connection to a Mac or PC. Availability begins in December at retailers & distributors.
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Notes and media contacts
About MaxtorMaxtor Corporation (www.maxtor.com) is one of the world's leading suppliers of hard disk drives and consumer storage solutions. The company has an expansive line of storage products for desktop computers, storage systems, high-performance Intel-based servers, and consumer electronics. Maxtor has a reputation as a proven market leader, built by consistently providing high-quality products, services and support for its customers. Maxtor and its products can be found at www.maxtor.com or by calling toll-free (800) 2-MAXTOR. Maxtor is traded on the New York Stock Exchange under the symbol MXO.
Note: Maxtor and the Maxtor stylized logo design are registered trademarks, and Maxtor OneTouch and Maxtor DriveLock are trademarks of Maxtor Corporation. All other trademarks are properties of their respective owners.
For purposes of measuring disk drive storage capacity, one gigabyte (GB) represents one billion bytes and one terabyte (TB) represents one trillion bytes. The Maxtor OneTouch solution serves as an element of an overall backup strategy.
This announcement relating to Maxtor may contain forward-looking statements concerning future technology, products incorporating that technology, and Maxtor's execution. These statements are based on current expectations and are subject to risks and uncertainties which could materially affect the company's results, including, but not limited to, market demand for hard disk drives and network storage, integration of the company's products with products produced by others, the company's ability to execute future production ramps and utilize manufacturing assets efficiently, pricing, competition, and the significant uncertainty of market acceptance of new products and technologies, and the growth and implementation of home networking. These and other risk factors are contained in documents that the company files with the SEC, including the Form 10-K for fiscal 2003 and its recent 10-Qs. Maxtor is under no obligation to, and expressly disclaims any responsibility to update or alter, its forward-looking statements, whether as a result of new information, future events or otherwise.
Media Contact:
Sawsan Ghanem, PR Consultant, Active PR
Tel: +9714-3900228
Fax: +9714-3904656
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