Leading French brand, LuluCastagnette, set for Middle East expansion

"We have secured a concrete franchise agreement with International Specialised Stores Company (ISSCO) for retail development within Saudi Arabia. Our intention is to develop a consistent franchise and consumer offering in the rest of the GCC markets through select retailers that fit the brands' development needs", commented Roger Francis, General Manager, Master Franchisers FZCO.

Currently in talks with the region's leading malls and retail groups, the company's three year development plan will see a minimum of 15 stores opened across the region, with Dubai firmly on the agenda.

Commenting on the partnership with Master Franchisers FZCO, Mr. Al Cadosch, President of International Development at LuluCastagnette, said: "Master Franchisers FZCO will enable us to implement our retail concept in a region where local adaptation and the ability to structure and finance expansion are the keys to being successful." He continued, "We now have regional partners of the highest standard to monitor our presence, enhance our brand image and soon generate vertical growth and mutual profit."

Leading French brand, LuluCastagnette, has a loyal female clientele aged between 16-25 years old who have adopted the distinctive teddy bear insignia and the seasonal collections which have become synonymous with high quality and original designs. The brand also has a dedicated children's wear collection targeted at 2-16 year olds and a wide range of licensed products.

The company has witnessed a 20% growth in consolidated sales revenues in the last three years and is present in a powerful retail network in France, with 40 stand-alone stores and more than 500 multi-brand stores. International entry into other European territories, the USA, Russia and South-East Asia is already on fast track.