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Thursday, November 12 - 2009

Saudi electricity to run on SAP

  • Saudi Arabia: Wednesday, October 19 - 2005 at 13:42
  • PRESS RELEASE

SAP AG subsidiary in the Middle East, SAP ARABIA has announced that it has inked an agreement with the Saudi Electricity Company (SEC) to provide market-leading software and customer relationship management (CRM) solutions to run the electrical giant's day-to-day operations in the Kingdom.

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The implementation of SAP solutions to Saudi Electricity is a big achievement for the software solutions provider considering that Saudi Arabia has one of the highest per capita electricity consumption rates in the world. The SAP solution is expected to go a long way in augmenting the electricity network to meet the needs of a growing population and to support the Kingdom's ambitious industrialisation plan.

As part of its ambitious regional growth plans, SAP ARABIA has also unveiled key inroads including deals with ETA-Ascon, Gulf News, EMKE Group, Easa Saleh Al Gurg Group, ADNOC, Al Futtaim Dubai Festival City and other prominent establishments.

The US$10.2 billion company has 84,000 installations in more than 24,450 companies worldwide with more than 80 per cent of the top global Fortune 100 companies using SAP software. The company provides 26 specific industry solutions based on the best business practices developed with industry leaders.

Essam Enany, President of SAP Arabia said, "Our regional growth reflects our strong delivery, our unwavering customer focus and passion to make SAP stand out in the industry. Our solutions are built on a consistent technology and application stack. Research has shown that companies are turning away from niche point solutions that require painful integration and added cost to tie processes together. Our advantage is that we provide customers with fully integrated suites of solutions that link front-office and collaborative applications with key business processes, costing users less in the long run."

He added: "By winning market share and showing the ability to lead in key countries in this region and key solution areas, SAP has come out stronger than ever. Customers continue to turn to proven, strong suppliers, playing to SAP's natural advantages of reliability, integration and scalability."

According to IDC reports, SAP Arabia, the sole national distributor of SAP AG in the Middle East and North Africa leads the Enterprise solutions market in the region with 37% market share. Headquartered in Jeddah and with branches in Dubai, Cairo, SAP Arabia has seventy plus prestigious customers in the region, 32 plus of which are in the Saudi Arabia such as Aramco, SABIC, Almarai, Al Faisaliah Group.
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Notes and media contacts

Media Contacts:
Jai Tolani, Bates PanGulf PR + 97150 7985145

Sairah Mojib, SAP Arabia +971 50 625 3216

About SAP
Founded in 1972, SAP is today the recognized leader in providing collaborative business solutions for all types of industries and for every major market. With 12 million users, 96,400 installations, and more than 1,500 partners, SAP is the world's largest inter-enterprise software company and the world's third-largest independent software supplier overall.

About SAP MENA region:
Established in 1994 in Jeddah and Dubai, SAP has enjoyed huge success while in charge of deploying SAP solutions in 19 countries in the Middle East and North Africa. It employs 100+ people and provides support and services covering e-business, finance, logistics and human resources processes at approximately 250+ Middle Eastern Companies, 25 per cent of them in the oil & gas sector. The company has offices and training facilities in Jeddah, Dubai, and Cairo dedicated to bringing support services closer to customers and partners across the Middle East & North Africa. The company is committed to the regional market, through its team of professionals working closely with customers to ensure they gain maximum return on their SAP investment.

(*) SAP defines business software solutions as comprising enterprise resource planning and related software solutions such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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