World's first Silver Nano technology-enabled washing machine launched by Samsung in Middle East

Available in 10-kg capacity, the new ergonomically-designed model is a next-generation washing machine designed to promote healthy living among users by keeping clothes bacteria and fungus-free for 30 days while saving on energy and time.

"Samsung has been a leader in the development of health-friendly and environment-friendly consumer electronics to address people's health concerns for several years. The launch of Samsung's Hauzen washing machine, equipped with the revolutionary silver nano technology, will be a breakthrough for the Middle East's home appliances industry," said Mr. Sanjay Gajamer, Senior Manager, Home Appliances division, Samsung Gulf Electronics.

Samsung's 'Silver Wash' technology uses electrolysis to sterilize and kill 99.9% of bacteria. When set on 'Silver Wash,' the washer's sterilization system generates silver particles that kill off bacteria and mold in the laundry giving clothes a clean, healthy and bacteria-free wash.

"Till date consumers were bound by limited choices when it came to disinfecting clothes. They either had to boil garments for over 15 minutes or treat them with special disinfectant detergents like bleach, which not only led to fabric's colour loss but also damaged them. Samsung's silver nano technology, combining the disinfectant and antibiotic properties of electrolytic silver nano-particles (Ag+), removes 99.9% of harmful germs without having to wash clothes in hot water, thus saving on electricity needed to achieve the hygienic effect," Mr. Gajamer added.

When the machine is set on 'Silver Sterilization' mode, the laundry load is covered with Silver Nano particles during the rinse cycle. After the washing is complete, the clothes are found to be totally devoid of bacteria and unpleasant odor for 30 days. Furthermore, this process results in allergy-proof clothes as laundries become coated with silver nano ions, protecting them from allergens.

Samsung Electronics has invested US$10 million in the development of the Silver Nano Health System ™. Since ancient times, silver has been used to prevent and treat diseases and infections. As a result of years of research experiment, Samsung Electronics has successfully electrolyzed pure silver into nano-sized silver ions (a particle 75,000 times smaller than the width of a human hair) to safely and effectively eliminate disease-causing germs, molds, and up to 650 types of bacteria, and to prevent them from growing in places.

"Samsung is among the pioneering companies to develop the Silver Nano technology in the home appliances segment and has remained at the forefront in this market by continuing to develop and evolve advanced superior-quality products that put the customers' health and environment first," Mr. Gajamer concluded.