Commercial Bank of Dubai and Mustafa Sultan Enterprises showcase Best Practices in Corporate Strategy Management

The event was promoted by IYCON and QPR Software, which showcased diverse organisations that have successfully partnered with IYCON to implement and deploy QPR as their vehicle for Corporate Performance Management.

The delegates were welcomed by Jude Chagas Pereira, Director IYCON, who introduced the speakers, whilst providing an overview of the event. Antti Ainasoja, Regional Manager, Asia of QPR Software, shared two international case studies of NEC and Unisys, detailing how these companies had deployed their strategy management systems using the QPR Collaborative Management Suite of products.

The first session was presented by Masood Azhar, Head of Strategic Planning, Commercial Bank of Dubai. He introduced the bank to the audience and described the limitations faced in using a manual method of strategic planning as well as dealing with non financial measures, which lead to enormous difficulties in alignment between strategy, plans and objectives. He went on to describe the benefits realised by using QPR Scorecard and emphasised on the importance of choosing the right partner (IYCON) who understands the relationship between the customer's business and the software solution offered.

The Strategic Management Simulation which followed demonstrated concrete benefits from automating Enterprise Strategy Management using QPR Collaborative Management Tools. Benefits for the CEO, included a single screen for all strategy related information with drill down capability to action plans and responsibilities by person. The Middle Management benefited with clear visualization of Key performance areas from their Dashboards, as well as the ability to drill down to underlying processes to initiate corrective action for non performing measures. Operations and employees could see clearly their responsibilities as well as relate their part to the organisations processes. This session was presented by Wayne Morris and Jude Chagas Pereira of IYCON.

Finally Minoo Saher, CEO, Mustafa Sultan Enterprises, Oman, detailed the journey undertaken by this group till date in order to manage its strategy. He shared the scorecard structures, including objectives and measures chosen and provided a sound rational for the choice of different objectives within each perspective. Discussing the selection criteria for choosing a BSC vendor and implementation partner, he emphasised that the choice of vendor had clearly hinged on implementation skills, where IYCON had emerged a clear winner. He went on to describe the road ahead for the group on the journey of Strategic Performance Management.

The event concluded with the presentation ceremony, where Commercial Bank of Dubai was recognized as "Best Customer - Banking, UAE" and presented with an award, and Mustafa Sultan Enterprises was recognized as the "Best Customer - Multi Group Company, Oman" and presented with an award from IYCON and QPR. These awards were in recognition for implementation of a best practice in strategy management solution by these companies.