ASDA'A lands 'gold standard' ENOC account
- United Arab Emirates: Thursday, October 20 - 2005 at 12:11
- PRESS RELEASE
Dubai Government owned diversified energy group Emirates National Oil Company (ENOC), and its subsidiary Emirates Petroleum Products Company (EPPCO), has appointed ASDA'A Public Relations to spearhead its communications strategy for the Middle East and the Far East.
"The service stations and convenience stores, ENOC Lubes, Tasjeel, Emirates GAS, ENOC Singapore, Horizon Terminals Ltd, ENOC Aviation and other divisions in the group are leaders in their field. ENOC's strategy is to build on these successes and we see ASDA'A's involvement as a means of helping us achieve our goals.
"In the competitive marketplace in which ENOC operates it is essential to have the right partners. I believe ASDA'A will help to sharpen our competitive edge," Mr. Khalid Hadi added.
Mr. Sunil John, Managing Director of ASDA'A Public Relations, said: "ENOC plays a pivotal role in the local and regional economy. It is one of the country's 'gold standard' corporations and we are privileged to be associated with it.
"Our rich experience in handling national corporations that are the regional sector leaders - such as Etisalat and Emaar Properties - is an asset ENOC can draw on and which will help its push to establish the brand internationally."
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Notes and Media Contacts »
Established in 1993 as a wholly-owned company of the Government of Dubai, ENOC aims to promote the interests of its shareholders through the development of further downstream and upstream activities in the oil and gas sector and beyond and to encourage the economic diversification of Dubai and the rest of the UAE.
ENOC actively participates in an increasingly broad range of business ventures. Its joint ventures with major international companies allow partners to pool their technology, know-how and expertise along with their resources to further their commercial success.
Since its inception, ENOC has been guided by its philosophy of quality and professional management based on modern business concepts for commercial success and sustainable growth. Today it is poised to engineer a new and challenging period of growth and diversity.
ENOC's vision is to be the reliable Energy Partner of Choice in each sector in which it operates.
About ASDA'A Public Relations
With 10 wholly owned offices across the Middle East and North Africa and over 150 PR professionals, ASDA'A Public Relations is the region's leading PR firm offering a complete range of cutting-edge consultancy services from reputation management, change management and issues and crisis communications.
Six specialised practice teams in corporate affairs, financial communications, consumer marketing, healthcare, technology and public affairs manage a growing portfolio of local, regional and multinational clients. The portfolio of blue-chip clients include the UAE Ministry of Finance and Industry, Jordan Tourism Board, Department of Economic Development of the Government of Dubai, EMAAR Properties, National Bank of Kuwait, Dubai Islamic Bank, Dubai International Financial Centre, Dubai Metals and Commodities Centre, General Electric, Microsoft, MTC Vodafone, Samsung Electronics, Johnson & Johnson, DHL, Hilton, Adidas, Computer Associates, US Aid and the World Economic Forum.
ASDA'A Public Relations is part of The Holding Group (THG), the region's biggest communications network comprising advertising leaders TEAM/Young & Rubicam and Intermarkets; direct marketing specialists Wunderman and media buying arm mediaedge:cia.
For further information, please visit www.asdaa.com or contact:
Tania Harasimiuk/ Fakher Daghestani
ASDA'A Public Relations
P.O.Box 28063
Dubai, UAE
Tel; +971 4 3344550
Fax: +971 4 3344556
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Posted by Anne-Birte Stensgaard, Senior News Editor



