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The internet is increasingly seen as a way to reduce market research data collection costs and get a quicker turnaround of results, according to David Lowden, Chief Operating Officer, TNS. Lowden says clients also want greater insight into their business and the markets they operate in.
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Lisa Creffield, CorrespondentSunday, October 23 - 2005 at 11:12 UAE local time (GMT+4)
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This article was updated on Mon Oct 24 2005.
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