Sybase and FatWire Software announce integrated solution for unwired content management

The integrated solution combines FatWire's market-leading content management technology with the Sybase Adaptive Server Enterprise and Unwired Accelerator products to help organisations create, manage and deploy mobile content.

The combined technologies enable business users to have mobile access to content management functionality from PDAs and mobile phones. Allowing these users to access content and contribute to Web applications while remote and not connected to the corporate network reduces dependencies on IT and programmer bottlenecks. This makes it faster to deploy Web applications and helps ensure the accuracy, consistency, and timeliness of content across multiple Web-based solutions.

"Sybase is a leader in wireless solutions technology and provides a flexible and powerful infrastructure for delivering content-centric applications. FatWire focuses on 'Transparent Content Management' principles, allowing business users to create and manage content using familiar tools. Since wireless devices such as cell phones and PDAs are familiar interfaces for most business users, extending our content management framework to that environment allows us to continue to deliver on the transparency principle," said Mark Fasciano, CEO of FatWire Software.

"Mobile access to content is quickly becoming as indispensable as the mobile telephone. Requiring business users to sit at a desktop system with a land-line connection in order to add content to Web applications is like only allowing business calls from corded phones," said Tony Achkar, Sales Director Middle East for Sybase. "The combination of Sybase Unwired Accelerator and FatWire's content management suite empowers business users to own their Web applications with minimal impact on IT."

Built on J2EE architecture, the solution comes packaged with best practices sample applications that are designed to be extended for custom use. The performance of the system is supported through strong caching technology and there are extensions available to enable content personalization and targeting so that business users can create and deliver persuasive content. The new solution supports content-centric applications for vertical industries such as financial services, healthcare, and media.

Sybase and Fatwire have been successful in introducing the Fatwire solution to the Middle East and already have three implementations in the region over a short period of time.