A world class fitness company is hitting your shores soon

Notes and media contacts

About Fitness First:
Fitness First is the leading operator of fitness clubs in the world, with 460 plus clubs, over 1.4 Million satisfied members and 14,000 employees spread across United Kingdom, Europe, Asia and Australia.

In the recent past Fitness First has demonstrated and established itself as the most committed, pro-active front runner in the fitness industry worldwide. Over the past 2 years, Fitness First has increased the number of self owned and operated facilities in Asia from 8 to over 50 clubs. All the clubs are self owned and managed. Fitness First will continue to grow in 2006 by adding another 50 clubs.

The parent company, Fitness First Ltd. was founded in the UK in 1993 and is now operating in over 16 countries worldwide with rapid expansion plans for Asia. In October 2004, Fitness First entered into a Master Franchise Agreement with Leisure Unlimited L.L.C. for the Middle East and North Africa, and will begin operations of a 27,000 sq.ft. club in Ibn Battuta Mall followed by a 32,000 sq.ft. club at Bur Juman. Some of the best managers, master trainers and instructors of Fitness First from all over the world will be moving to Dubai to manage and operate the facilities in Dubai.

Leisure Unlimited LLC is a Joint Venture between HME Ltd. And the F.A. AL HOKAIR Group of Saudi Arabia. HME Ltd. is a company with diversified interest in retail and distribution of leading brands of fitness equipment, spa equipments, golf equipment & accessories and leading footwear brand Sketchers. F. A. Al Hokair & Co. have three main operating activities - Retailing, Government Contracting and Real Estate. Since trading began in 1989, the company is a real force in the retail economy of the Saudi Kingdom. Based primarily around fashion and clothing, the business continues to benefit from its franchise relationships with Zara, Marks & Spencer's, Saks Fifth Avenue, Aldo, Arcadia, Promod, Adams, Nine West, La Senza and Bestseller.

The Fitness First club is tailor-made keeping in mind the profile of the users. The facilities and services appeal to every body, there is a Fitness First for everybody. The membership to any one Fitness First club provides the member with a passport to use any Fitness First club, worldwide and world apart.

Fitness First clubs are located in some of the leading malls, corporate and office buildings and key commercial developments in all Asian countries. Some of the prime mall locations Fitness First is located are Menara Maxis in The Twin Towers and The Curve in Malaysia; RCBC Plaza and Central Mall in Philippines, The Paragon Mall in Singapore; The Semangi Mall, in Indonesia; The Central Mall locations in Thailand; The Gateway and Grand Millenium in Hong Kong and China Life and Plaza 66 in China.

The Fitness First Club Profile:

A Fitness First club is tailor-made keeping in mind the profile of the users. Covering an area of approx. 15000 - 30000 sq.ft., the facility offers a specific equipment selection of the state of the art fitness equipment and custom designed areas for all formats of exercise.

The Fitness First club will offer:
• Cardio Theater, a customized Entertainment Centre with FM Technology linked to over 90 cardiovascular machines that provide Heart Smart Training
• A wide selection of resistance strength training equipment that can be used under the supervision of internationally qualified and trained personal trainers
• Large studios for Group - X Classes in all Les Mills formats for all levels
• Dedicated Mind & Body studio for Yoga-n-Pilates and Cosmic Studio Cycling Room for RPM
• Kinesis - 1st time in the Middle East
• Luxury Changing Rooms with Sauna and Steam
• Large Lockers Facilities
• A Members Lounge that serves complimentary drinks
• DVD/VCD library free for members


For more information please contact:

Ameena Gorton
Marketing Manager
Leisure Unlimited L.L.C.
PO Box 18381 Dubai
UAE
F: +971 (4) 881 7117