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American Express Middle East in three-year Arabian Travel Market deal

  • United Arab Emirates: Tuesday, October 25 - 2005 at 10:46
  • PRESS RELEASE

American Express, a world leader in charge and credit cards, has secured a three year official payment card sponsorship deal with Arabian Travel Market, the Middle East's premier travel and tourism trade event.

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Under the agreement, signed with Reed Travel Exhibitions (RTE), the organiser of Arabian Travel Market, American Express Middle East will get a series of on and off site branding opportunities and marketing benefits, including logo exposure in print and electronic collateral material, as well as a dedicated 'American Express Lounge' at Arabian Travel Market suitable to host up to 100 key clients. In addition, American Express cardmembers will have free entry to the exhibition on the consumer day by simply presenting their American Express Card at the entrance.

"From Emirates airline to the Hyatt Group, Arabian Travel Market is fortunate to be supported by international corporations which have achieved institutional status in their respective industries, and the inclusion of the prestigious American Express brand solidifies an already impressive group of long-term sponsors," said Chris Chackal, Group Exhibition Director, RTE.


Arabian Travel Market is the only travel and tourism event held under the patronage of the Government of Dubai.

Arabian Travel Market is the Middle East's premier travel exhibition and a truly internationally trade event, making it the perfect partner for American Express and great networking environment to link with some of our key travel partners," said Premal Patel, Marketing Director for the Middle East & North Africa Region, American Express Middle East.

"Our confirmed long-term commitment to the Arabian Travel Market brand is aimed at positioning American Express as the preferred cashless payment method for tourism industry professionals worldwide."

Other Arabian Travel Market 2006 sponsors include Net Tours, one of the largest and oldest ground operators in Dubai, DRN Dubai Eye, the official Radio Broadcaster and AME Info, the Middle East's premier online business information resource.

Arabian Travel Market 2006 will be held at the Dubai World Trade Centre from May 2 - 6.
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About Reed Travel Exhibitions:
RTE, which is part of Reed Exhibitions (RX) organizes 14 events worldwide, including World Travel Market, Arabian Travel Market, CIS Travel Market, EIBTM, LACIME in Brazil, British Travel Trade Fair, the International Luxury Travel Market, La Cumbre, International Golf Travel Market, Mediterranean Travel Fair, Top Resa, AIME and ICCA Exhibition, in association with ICCA Congress.

RX is the world leader in creating high profile, targeted industry events where buyers and suppliers come together to do business. Each year, RX events bring together 156,000 suppliers and over nine million buyers from around the world. Today, RX events are held in 19 countries throughout the Americas, Europe, the Middle East, Africa and Asia/Pacific and are organized by 30 fully staffed offices.

The RX portfolio of over 440 events services 49 industries in 12 key sectors. As a member of the Reed Elsevier Plc Group, a world-leading business and information provider, RX offers integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet.

About American Express:
American Express Company is a diversified worldwide travel, financial and network Services Company founded in 1850. It is a world leader in Charge and Credit Cards, Travellers Cheques, travel, financial planning, business services, insurance and international banking.

AMEX (Middle East) B.S.C. (c) - AEME established its presence in the Middle East in 1959 and set up its first office in Bahrain in 1979. In 1992, American Express became a joint venture company owned by Mawarid Investment Limited and American Express
Operating in 18 markets in the Middle East and North Africa region, AEME issues dollar currency Charge and Credit Cards: Personal (Green), Gold, Platinum as well as Company and Corporate Cards. Since 2001, with the introduction of its first local currency Credit Card in the United Arab Emirates, AEME has been introducing a range of local currency Credit Cards across the region.
American Express Cards are accepted at millions of locations in more than 200 countries and territories worldwide.

For further information: George Kotsolios, MCS/Action, PO Box 20970, Dubai, United Arab Emirates. Tel: +9714 390 2960; fax: +9714 390 8161.

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