Packard Bell takes pole position in European consumer desktop market

Notes and media contacts

*Preliminary figures from IDC - October 2005
All brands are the property of their respective owners. All prices are given as information only and include VAT.

About Packard Bell
Operating in Europe since 1991, Packard Bell is the consumer division of NEC Computers International and the number one home PC brand in Belgium, France, the Netherlands and the UK (Source: IDC - January 2005). As consumers have become more tech savvy and discerning, and the world of personal computers and home electronics have converged, Packard Bell has continued to extend its brand and expand its range of products, which today includes leading-edge desktops, notebooks and digital entertainment solutions (MP3 players, video players/recorders, home networking and flat-panel TVs). Packard Bell's unswerving dedication to the consumer market is embodied in its recognised ability to anticipate and meet the ever-changing users' needs.

About interFRONTIERS:
interFRONTIERS has been formed by a team of professionals who have held top positions with IT and blue chip organisations of other sectors in Europe, the Middle East and Africa. They have brought extensive experience in the areas of sales, marketing, product, and channel and brand management to the company.

interFRONTIERS provides comprehensive information for markets in all three regions - Europe, Middle East & Africa; a network of business and consumer partners in many of these countries who are currently operating in the fields of IT and communications and a team of professionals who can cost-effectively manage the business development plans for clients and have the know-how and expertise, to offer a comprehensive range of services, from market assessment study to the development and management of a distribution system for products and services.

interFRONTIERS currently represents the business interests of NEC, Packard Bell, Bintec, Focus Multimedia, Buena Vista Games and Fun & Learning within these regions.
For more information: http://www.inter-frontiers.com

For more information on this press release, please contact:
Mita Srinivasan,
Tel: +971 4 3625484
Laurent Samama,
Tel: + 33 155 23 76 52