CPI launches Take:1

Supported by popular Southern Indian actors, Mohanlal and Mammooty, TAKE:1 is the latest addition to CPI's portfolio of consumer titles. CPI also publishes the leading celebrity title OK! Middle East, in English and Arabic.

According to publisher and owner of CPI, Dominic De Sousa, the magazine will fill a critical need for expatriate Keralites and other South Indians.
"For all of us, community is important. Shared culture, shared dreams, shared history, and shared emotions. That's even more important for NRIs, working far from home to provide better futures for their families and needing the comfort of community to make absence bearable," De Sousa explained. "For many, the easiest connection to back home comes via cinema - film brings people together in a way unmatched by any other medium. Families, friends, colleagues - all are united by an interest in films and their stars."

"Keralites make up the largest percentage of UAE's - and perhaps even the GCC's - expatriate community and we felt that there was a need to provide them with a high-quality film and culture magazine," said Associate Publisher, Nadeem Hood, himself a Malayalee expatriate.
TAKE:1 is positioned as a clean, intelligent, friendly Malayalam film magazine that can educate and inform, enthuse and entertain. Its pro-celebrity stance will avoid the sleaze and gossip traditionally associated with this type of magazine.

Edited in Cochin, Kerala and designed and printed in Dubai, TAKE:1 aims to be a world class magazine - "not just the best Keralite or Indian film magazine, but one that can stand head high amongst the best of Europe and the US".
This monthly 120 page, glossy super-A4 size publication has already received the endorsement of other top film celebrities, including Dileep, Bhavana, Kavya Madhavan, Srinivasan, Samprita, Kalpana, Suresh Gopi, Kunchako Boban and many others.

With an expected launch circulation of 10,000 copies across the Gulf, together with blanket coverage of film industry members in India, TAKE:1 is CPI's largest consumer launch since OK! Middle East. CPI will simultaneously make the publication available in digital form through its digital Zinio service (www.zinio.com/offer?issn=TAKE-1&of=PF01&bd=1).

"Zinio allows us to make this exciting new publication available simultaneously all over the world for all the Malayalee expatriates on the move," explains Hood. "The ability of Zinio to embed video and sound clips in the issue opens up all sorts of possibilities, both editorially and for marketing initiatives, making it a unique publication in its genre."
The first issue of the publication has just been released and are available.