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Motorola RAZRWIRE combines Middle East consumers' two favorite accessories - sunglasses and Bluetooth
- United Arab Emirates: Thursday, October 27 - 2005 at 11:59
- PRESS RELEASE
Motorola, Inc. (NYSE: MOT), a global leader in wireless communications, has teamed up with Oakley, Inc. (NYSE: OO), a worldwide leader in premium sunglasses and apparel, to deliver RAZRWIRE™ Bluetooth® eyewear to Middle East consumers.
An ideal fit for a region where mobile headsets and sunglasses are the most popular personal accessories, RAZRWIRE™ is the world's first eyewear to combine patented Oakley optics with Bluetooth® wireless technology.
"Whether driving or engaging in outdoor pursuits such as boating, cycling, or golf, consumers in the Middle East want to stay connected in a hands-free environment. RAZRWIRE™ brings innovative wearable technology to life, combining the practicality and style of Oakley eyewear with the seamless mobility enabled by Motorola,"
said Patrick Mulligan, Area Director for Motorola's Mobile Devices Business.
With the eminent arrival of the Middle East's sporting and holiday seasons, Motorola anticipates that the RAZRWIRE™ will soon rank among the region's must-have accessories. "The weather is now permitting all kinds of outdoor activities, and bringing world-class talent to the region for tennis, golf, and horse-racing. Just like the world's thinnest RAZR V3 mobile, we look forward to seeing the RAZRWIRE™ being worn by the region's most discerning consumers," Mulligan added.
RAZRWIRE™ Bluetooth® eyewear.
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Posted by Anne-Birte Stensgaard, Senior News Editor
Thursday, October 27 - 2005 at 11:59 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited
without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Sun Apr 08 2007.
RAZRWIRE™ Availability
RAZRWIRE™ will be available at Motorola dealers and includes the sunglasses, Bluetooth® module and a wall charging unit. RAZRWIRE™ will initially be available in three color frame/lens color combinations, including Platinum/Gold Iridium, Pewter/Black Iridium and Mercury/Gray.
Bluetooth® Module
RAZRWIRE™ is armed with Motorola's third generation Bluetooth® technology and supports Bluetooth® RF protocol 1.1 and 1.2, ensuring compatibility with most Bluetooth®-enabled cellular phones and other Bluetooth® devices. Aesthetically, the Bluetooth® module is designed to complement the overall look of the sunglasses, creating truly wearable technology.
The intuitive, easy-to-use controls include two volume buttons and a single button used to handle incoming and outgoing calls. RAZRWIRE™ allows you to carry on phone conversations while up to 30 feet away from your compatible Bluetooth®-enabled cell phone. Charging is easy using an included wall charger or through a USB computer port using an optional cable.
Bluetooth® Sniff Mode technology increases the battery life of RAZRWIRE™, offering continuous talk time of more than five hours and standby time of up to approximately 100 hours. RAZRWIRE™ is designed for comfort - module's speaker can be worn on either ear or removed entirely depending on your preference.
RAZRWIRE™ Sunglasses
For durability and all-day comfort, the RAZRWIRE™ frame is made of Oakley's proprietary O-Luminum, an alloy 40 percent lighter than pure titanium. Custom engineered spring hinges provide a secure, adaptable fit, and soft Unobtainium® components increase grip with perspiration for virtually any activity your involved in. The Plutonite® lenses, which filter out 100 percent of UV and harmful blue light, feature Oakley's patented XYZ Optics®, an innovation that maximizes clarity at all angles of vision throughout all surfaces of the wrapped lens contours.
The semi-rimless design means there's no frame rim to block your downward view. The engineering construction of the lens and frame meets all ANSI Z87.1 standards for impact protection. RAZRWIRE™ can also accommodate Oakley prescription lenses with an optional prescription lens adapter.
About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need on the go. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: www.motorola.com.
About Oakley, Inc.
Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company offers a full array of products including performance apparel and accessories, prescription eyewear, footwear, watches and electronics to consumers in more than 100 countries. Trailing-12-month net sales through June 30, 2005 totaled $615.3 million and generated net income of $49.0 million. Oakley, Inc. press releases, SEC filings and the company's annual report are available at www.oakley.com.
Media Contacts:
Ghassan Srour
Motorola, Mobile Devices Business
Tel: +97143315111
Eileen Wallis
Wallis Marketing Consultants
Tel: +971 4 390 1950
MOTOROLA and the Stylized M Logo are registered in the US Patent and Trademark Office
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