Tech Data and Western Digital sign pan-European distribution agreement

Tech Data Europe's parent company, Tech Data Corp., currently represents Western Digital in North and South America, as well as in the Middle East through its Middle East operation, Tech Data FZ-LLC. Steve Lockie, managing director of Tech Data in the Middle East, commented: "We are delighted to see our partnership with Western Digital extend to Europe. Western Digital is a great vendor of storage solutions, and we have established a great relationship with the company through our work in the Middle East market that we are confident will be strengthened and extended."

The agreement increases the availability of Western Digital's leading range of IDE disk drives to systems builders and OEMs throughout Europe, as well as providing even more robust supply channels and the potential to reduce lead times for large orders from Middle East customers. "The strategy of Tech Data in extending partnerships to all its groups around the world gives us in the Middle East tremendous growth opportunities and strategically built relationships with technology vendors," said Lockie. "The global vendor partnership strategy also extends our capabilities in providing the channel with technology options that meet the needs of their various target markets."
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Klaus Schlichtherle, General Manager PC Components for Tech Data Europe said, "Western Digital is a well respected and prestigious vendor in the storage market and we are delighted to announce this pan-European agreement with the company. The agreement has immediate benefits for our customers as it extends the choices Tech Data Europe offers and provides a service to systems integrators who recognise the Western Digital brand as one of high quality and performance."

For Western Digital, Klaas de Vos, Vice President and General Manager EMEA & Southwest Asia, commented, "Tech Data is the perfect choice for a pan-European partner. Over the past seven years Tech Data has consistently performed as one of our top US distributors, and the recent Middle East and Europe partnership secures consistent, wide-reaching representation of Western Digital products in major world markets. We recognise Tech Data for their leading position in e-commerce and its undisputed leadership position in bringing quality services to resellers."

" Western Digital and Tech Data partnership in the Middle East is proving to be one of the most value added partnerships for Western Digital in the MEA region" commented Rauf Baig, Western Digital's Regional Sales Manager for MEA & Southwest Asia, "With the winning distribution model and strategy Tech Data FZ-LLC is becoming one of the leading pan arab distributors for Western Digital." added Baig. Western Digital's market-leading range of IDE hard drives are used by many OEM manufacturers and systems integrators throughout the world as key components of PC systems and servers.

"The addition of Western Digital to the pan-European Components Division's portfolio is an important step in the development of Tech Data's strategy," said Dan Ahlstedt, EMEA Vice President Marketing for Tech Data. "Western Digital is a well-respected brand within the IT industry and is a key player in the storage market. We hope to emulate the successful partnership that our companies have created in the US and to become the number one supplier of the company's disk drives in Europe."

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