myTravelChannel.com comes under the wing of Axis Holidays

Axis Holidays, the wholesale leisure travel experts who procure and provides travel products to agents throughout the GCC, will use myTravelChannel.com as a platform from which its partners can also feature their own travel products.

In this new arrangement, consumers of online travel will benefit from an even wider product choice and better deals with key partners including KLM, Emirates Airline, Jumeirah International and Royal Caribbean. At the same time, Axis Holidays' partners can also enjoy an additional online sale and marketing outlet.

myTravelChannel, targeted at travel consumers, also complements Axis Holidays' other online tool for travel trade partners -www.axisholidays.com - a powerful portal which allows agents to serve their off-line customers better. The user-friendly trade portal allows travel agents in the UAE and GCC to search and book global travel products, and manage customer requests instantly at the click of a button.

With the online travel market becoming increasingly competitive, the management of Axis Holidays and myTravelChannel felt that joining the two entities was the result of a natural evolution.

Leo Fewtrell, Manager of Dnata Holidays and Events, said:

"With millions of visitors using myTravelChannel on a regular basis, there is a need to keep refreshing the available online products to provide customers with as many options as possible."

"We invested 12 months in planning and exploring the synergies that can be reaped between Axis Holidays and myTravelChannel. We are confident that we are providing our trade customers with a value-added service, and providing online retail customers with even better deals."

Future projects for the combined Axis Holidays-myTravelChannel.com team, will include the development of product and destination information to encourage new agents and suppliers to come on board.

Covering nine key markets in the Middle East and with a strong reputation amongst key travel partners, myTravelChannel.com offers exclusive rates unavailable in the traditional market. The site provides up-to-the minute exchange rates, destination profiles, news, weather and useful traveler information. Its success and popularity amongst users stem from its ease of use in booking flights and packages as well as its secure and reputable business model.