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Historic icon, 14th Century Chinese Junk Ship goes interactive
- United Arab Emirates: Thursday, October 27 - 2005 at 10:40
- PRESS RELEASE
MTE (Marketing Themed Environments) Studios, creators of the UAE's first and only 25-metre traditional Chinese Junk resembling the ship manned by Ibn Battuta, the great 14th century Arabian explorer and Ibn Battuta Mall introduce new interactive elements in the China Court exhibit.
According to Ludo Verheyen, Director, MTE Studios, "We are delighted to introduce the icon to visitors through interactive features and storytelling tours that are already popular among visitors to Ibn Battuta Mall. We can assure visitors that they will be impressed with the opportunity to experience such an incredible masterpiece and enjoy the 3-D aquarium that will definitely leave a true to life impression on them."
The Junk is life sized and has a significant presence in China Court at the mall. In fact it is also a perfect backdrop for mall exhibitions and promotions.
As an added attraction, state-of-the-art technology has been used to create a virtual aquarium by which one can observe marine life ranging from different schools of fish to Great White sharks.
The Junk is partially placed in water, propped against jagged rocks to capture the feel and scene where Ibn Battuta actually struck land. According to history, the boat Ibn Battuta was travelling upon was destroyed during a storm, and though most of the crew and other travellers managed to escape, there was no room left on the makeshift raft for Ibn Battuta.
Ibn Battuta spent a terrifying night on the slowly sinking ship before he was greeted by a rescue boat sent by his travelling partners the next morning. Smaller Sampans (a wide, flat-bottomed skiff, often having a mat-covered cabin with living quarters) surround the junk to complete the scene.
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Notes and media contacts
Issued by octOpus on behalf of MTE Studios.For further information, please contact
Shereen Dury at 04 2868275
MEDIA Information - MTE Studios Company Profile
MTE is a specialized consultancy practice focused on themed architecture and Edutainment. The company has extensive worldwide experience, with years of project and production management experience across a variety of project types. Equipped with a team of art directors, designers, engineers and architects from all over the world, MTE Studios have been involved with several high-profile projects, including a theme park in South Africa.
Below please find the scope of their business in brief.
• Themed architecture
Concept design
Design development
Art directing during construction
• Edutainment
Storyline development and concept design
Design, prototyping and manufacturing of interactive display
for:
Shopping Malls
Hotels & Resorts
Theme Parks
Science Centres
Airports
Corporate offices
Themed commercial and residential developments
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Posted by Lara Lynn Golden, News Editor
