Samsung launches the ultimate fashion statement for women, the E530 mobile phone, in KSA

The ladies-exclusive phone, which comes packed with rich features such as a fragrance - aromatherapy guide, calorie counter and shopping list, aims to be the ultimate fashion accessory for women seeking the perfect mix of image and style.

Abdulrahman Alamoudi Samsung Marketing Manager KSA states that "what's driving this increase isn't more "women's products" makeup or fashion. It's chocolate, laptops, and cell phones, things that until recently were gender neutral".

He goes on to say that: "The SGH-E530 is a beautiful mobile phone designed specifically for the modern Arab woman."

The phone integrates a premium-imaging phone with fun colors in a fashion form personalized to suit your style. Playful in pink or appealing pastels yet seriously dedicated to the matter at hand. Its unique oval design is curvy and compact to match one's personal style.

This new handset boasts superior mobility, music and imaging capabilities, a hip design, an enhanced user interface and outstanding performance. "Woman friendly" features include a calorie counter, fragrance coordinator, and menstrual-cycle calendar.

Rich in more than color, the dual screen 85g lightweight is laden with features including an eye-popping TFT LCD, a built-in 1.0 Megapixel CMOS camera with flash, 256K color TFT screen, video recording and messaging and an MP3 player with 92MB of user memory to back them up. Complete with digital zoom, and 64 polyphonic ringtones, the E530 is sure to make a lasting impression.

The E530 comes in five additional fun colors to revel in. Samsung lets you choose from Lavender pink, Valentine pink, Chic white, Oasis Blue and Festival orange to coordinate with your fashion sense.

The E530's special user interface functions personalize your mobile with MMS information on Fragrances, an alarm for Biorhythms and a height and weight ration calculator, as well as a Shopping list and Pink Schedule just for you.

As camera functions become more and more in demand in the mobile phone market, Samsung lets you imagine the added convenience of a 1.0 Megapixel camera that doesn't take up any more room than the phone you're already carrying. The E530 adds to the image clarity with a flash-LED and 4x digital zoom to create high-quality resolution (1152 x 864) pictures on the go in JPEG or GIF formats. And with 92MB of available memory, the opportunities won't be wasted, while downloading of saved pictures to a PC or sharing with other mobiles is a snap with Bluetooth and USB.

The E530's camcorder expands the E530's entertainment potential by supporting video recording with full audio. On the spot CIF video recording will open up a world of possibilities. Record an MPEG video message of your latest fashion discovery and send it off with narration to your friend for approval. With up to an hour of video capabilities and a video light, that's lots of shopping. Then relive the moment wherever you are with the incredible color of the high-resolution 260K color TFT LCD for clear, easy viewing wherever you are.

Samsung's multimedia MP3 player lets you sample the sound. Sometimes, the best thing a mobile can do for you is help you unwind. The E530 provides an MP3 player to play and store music files, making every moment more enjoyable. Stay entertained as you relax or perk up to MP3's on the go with the E530's ability to deliver uninterrupted, digital quality sound.

The large memory will come in handy when downloading and playing MP3, AAC and AAC+ songs on the E530's MP3 player.

An additional voice memo feature allows users to record up to an hour of memos for those things you just can't remember, while Bluetooth and USB interfaces make downloading or sharing of music files, memos and more a snap. The E530 even extends its abilities with MP3 or 64 polyphonic ringtones to make every ring personalized and playful to match the style of your color choice.

Integrated Bluetooth technology extends the communication capabilities of the E530 and adds to its versatility.